The logo of the Chinese eyewear brand KDX is painted on the TransAsia Airlines airliner
The logo of the Chinese eyewear brand KDX is painted on the TransAsia Airlines airliner
Graffiti art is becoming popular in China! KDX is a trendy glasses brand that is bold and innovative,
On TransAsia Airlines, the first passenger plane in China with the logo of a Chinese glasses brand was painted.
From now until the end of July, from Taipei to Shanghai, Wuhan, Tianjin, Hefei, Chongqing, Hangzhou, Fuzhou,
The route covers a total of eight cities.
Passengers can not only enjoy the KDXLogo and "ThinkEast" Slogan designs created by the orange fruit design team led by Jiang Youbai on the exterior of the aircraft.
You can also enjoy a 30-second short film of the brand shot by the famous visual artist Lin Bingcun in the cabin
You can also buy KDX TransAsia Airlines collaboration glasses specially designed by Jiang Youbai's team on the plane.
The story of the painted airplane actually has a lot of origins! KDX is the first eyewear brand in China to design with culture.
As the name suggests, "KDX looks at things" and looks at the east and the west at the same time.
Under the opposition of two cultures, from creativity, design, humanities, art and vision,
Find out the perspective of convergence in the new era.
The brand was founded in 2011 by Jim Wang, chairman and CEO of Xingchuang Vision Enterprise.
In September 2012, it was officially launched.
The English name of the brand "KDX" represents the three levels of K (Classic), Design design and X (Culture) culture.
The brand's Chinese name "Kanshi" means to look at the history and culture of the East while also looking at the fashion trends of the West.
As a highly efficient means of transportation, airplanes can fly east, west, north and south, across the sea and land.
Even the unreachable distance becomes close at hand, and this spirit of leapfrogging and freedom coincides with the "KDX Seeing Things" brand.
KDX is a cross-era brand based in China and with an international perspective under Xingchuang Vision Group.
The core spirit of the brand is the unremitting pursuit of visual beauty combined with cultural heritage.
The eyewear brand concept of advocating design is compatible with Western design with oriental culture
Leading fashion with culture, let consumers bravely follow their intuition and heart.
KDX encourages consumers to boldly and actively pursue their own tailor-made design aesthetics.
As long as you understand your own taste and pursue bravely, anyone can be a successful person with a spirit of leapfrogging and freedom.
It's like anyone can take a plane to the place of their dreams.