_Picking_ Glasses on the Internet Guo Qinming _used to carry the burden and shouting everywhere, but now he wants to pic
"Picking" Glasses on the Internet Guo Qinming "used to carry the burden and shouting everywhere, but now he wants to pick up glasses people in all walks of life on the Internet." In Yujiang County Glasses Industrial Park, Zhou Youcai, chairman of Yijing E-commerce Co., Ltd., said his "e-commerce dream". By building an e-commerce platform, he strung together the "glasses people" in all aspects of production and sales, and jointly created Yingtan's own glasses brand.
Yujiang is known as the "hometown of glasses", the development of the glasses industry can be traced back to more than 200 years ago, "a burden full of flying all over Guangdong and Liaoxi" folk song, vividly described the grand occasion and hardships of selling glasses at that time. In 1987, Zhou Youcai came to Baoding, Hebei Province with his brother-in-law and became a member of many glasses "pickers".
After carrying the burden for more than a year, Zhou Youcai gradually figured out the local glasses market, and opened his own store. With hard work and keen market insight, by 2008, Zhou Youcai had 9 optical stores in Baoding.
The industry is getting bigger and bigger, but Zhou Youcai found that the business is not good. "Rent and labor costs are rising, and more importantly, the impact of the Internet is too great, and everything that does not use on-site optometry, such as sunglasses, reading glasses, etc., The market is slowly being eaten away by e-commerce." At that time, Yujiang County was vigorously developing the glasses industry and introduced a series of preferential policies. After many investigations, Zhou Youcai decided to return to his hometown to start a business, and invested in several companies to produce and sell glasses. "Yujiang's glasses industry has done a lot of work, but basically it is in the production and sale of other people's brands, and the operating costs are very high after taking the goods layer by layer, and everyone does their own thing, and there is no joint force that is not conducive to the long-term development of the industry." Zhou Youcai had a new idea. Relying on the Yingtan Optical Chamber of Commerce, Zhou Youcai established Yijing E-commerce Co., Ltd., and successively created a B2B and O2O e-commerce platform, and dealers can directly trade with manufacturers through the platform, which greatly saves costs; Consumers can experience it in physical stores and consume online conveniently and quickly.
"In the past, after the glasses products left the factory, they had to go through the general distributor, a level agent, a level agent, a level agent, and finally to the dealer, there were many intermediate links and high costs, and now they are free to communicate directly on the platform, and the cost is greatly reduced." Zhou Youcai said.
Through the e-commerce platform, Zhou Youcai "picked" local glasses products and "glasses people" in all links on the Internet. At present, the platform has attracted more than 700 glasses merchants across the country to join, with an annual transaction volume of more than 50 million yuan, saving dealers an average of 30% of the cost, and also driving many local optical stores to begin to transform into e-commerce.
Following Zhou Youcai's turn around the glasses industrial park, the author saw that there have been many industries such as glasses production, sales, logistics, tourism, catering, and accommodation, which are quite popular. "Our ultimate goal is to absorb all the people engaged in the glasses industry in Yingtan, twist them into a rope to jointly build our own glasses brand in Yingtan, and make the business card of the hometown of glasses more beautiful." Zhou Youcai's dream of glasses is becoming a reality step by step. NetEase News, slightly modified, : .