Zhejiang has added 54 well-known trademarks in China, including the century-old brand Mao Yuanchang

Zhejiang has added 54 well-known trademarks in China, including the century-old brand Mao Yuanchang

recently

Mao Yuanchang, a century-old brand in Hangzhou, was recognized as a well-known trademark in China by the State Administration for Industry and Commerce.

Up to now, in 2015, a total of 54 trademarks in Zhejiang have been recognized as well-known trademarks in China.

Among them, there are 47 manufacturing industries, 5 agricultural and sideline products, and 2 service trademarks.

The 150-year-old brand has repeatedly encountered "Li Ghost" Mao Yuanchang glasses was founded in the first year of Tongzhi in the Qing Dynasty (1862),

Opened in Hangzhou Taipingfang, the original store was called "Zhan Yuanchang" (later renamed Mao Yuanchang),

At the same time as the main jade, it also sells copper-edged glasses, crystal glasses, citrine glasses, etc.

It is the "ancestor" of China's eyewear industry and one of the earliest eyewear brands in China.

In 2006, among the first batch of 430 time-honored brands announced by the country,

Mao Yuanchang was honorably elected, which is a high praise from the state for the national brand in the glasses industry.

However, in recent years, the "Li Ghost" stores of famous brands have emerged in an endless stream, which has caused enterprises a headache.

To this end, Mao Yuanchang set up his own team of lawyers and traveled all over the country.

Responding to various infringement cases.

Therefore, for those who have just been recognized as a well-known trademark by the State Administration for Industry and Commerce,

Jin Zengmin, head of Mao Yuanchang, said:

"It's not just a reputational issue

More importantly, due to the state's protection of well-known trademarks across regions and classes,

It can enable enterprises to better combat infringement. ”

He said, "After being recognized as a well-known trademark in China, other enterprises can no longer use any trademarks containing the three words Mao Yuanchang in any field.

Infringements can be combated at the source. ”

The time-honored brand has innovated as a well-known glasses brand with the help of "Internet +".

In addition to operating ancestral training, plaques and style buildings, Mao Yuanchang's "unique skill" is rigorous and professional optometry technology.

At present, Mao Yuanchang has a number of senior high-end optometrists, in a variety of refractive, amblyopia, strabismus,

and the fitting of progressive multifocal lenses for teenagers, middle-aged and elderly people

Be more professional.

Jin Zengmin said:

"While inheriting and carrying forward the century-old brand culture and the entrepreneurial spirit of the time-honored brand,

Mao Yuanchang will better cater to the market and seek innovation.

We will introduce more young and personalized glasses products, and we will also start from improving service awareness.

It is used to break the traditional shackles of the word 'old' and keep pace with the times to change and seek innovation. ”

At the same time, Mao Yuanchang also settled in e-commerce platforms such as Tmall.

In the Internet era, time-honored brands use the tools of "Internet +" to carry out "visible and tangible" e-commerce services.

"Opening a traditional optical store online doesn't really mean opening a new store.

Instead, it relies on the resources and information network technology of the physical store to open up a new service mode and service process

In a certain sense, it is also an upgrade of traditional stores.

The big difference between it and a pure online store is that it is grafted on the big tree of the physical store.

It is necessary to coordinate the development with physical stores and promote a win-win situation.

It can be said that this complementary and extended positioning can also expand the customer range of Keda's physical stores,

Complement your brick-and-mortar store. ”

Kim Zengmin said.

There are 552 well-known trademarks in ZhejiangAt present, Zhejiang Province has a total of 965,000 registered trademarks.

ranked second in the country after Guangdong; 5,948 new overseas registered trademarks were added

The total number of overseas registrations reached 66,000, ranking first in the country; The total number of geographical indication certification trademarks reached 179,

ranked fifth in the country; The total number of well-known trademarks reached 552.

In recent years, Zhejiang has actively carried out the "three" (well-known enterprises, well-known brands, and well-known entrepreneurs) project.

Strive to build an "upgraded version" of Zhejiang's economy.

According to the plan of Zhejiang Province, by the end of 2017, we will cultivate about 200 well-known enterprises with comprehensive competitiveness in the top three of domestic counterparts.

Cultivate 300 product brands with high market share and good consumer satisfaction at home and abroad

Cultivate 100 high-level modern entrepreneurs with a global perspective.

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