Yinmi Glasses was listed on the New Third Board today and became the _first stock of glasses retail_

Yinmi Glasses was listed on the New Third Board today and became the "first stock of glasses retail"

Today's fashion glasses brand Inmix's parent company Mingtong Four Seasons completed the listing of the New Third Board.

Stock code 838567 became the first stock of eyewear retail in China.

Yinmi Eyewear is a leading online retailer of fashion eyewear brands.

More than 1.2 million glasses have been sold, and the transaction turnover exceeded 100 million yuan in 2015.

Last year's single-day sales on Singles' Day were equivalent to the total sales of 10,000 traditional optical stores throughout the day.

Founded at the end of 2010, Yinmi Glasses was co-founded by Li Ming, a post-85 best-selling author, and Wang Sheng, a designer.

INMIX repositions eyewear as a trendy accessory to provide users with a fashionable lifestyle experience.

The repurchase rate of Yinmi can exceed 20%, reaching the level of repurchase rate of clothing and skin care products.

The glasses have truly changed from "high gross profit and low frequency" to "high gross profit and high frequency" industry

To a certain extent, it can be said that glasses have been redefined.

Before the listing of the new third board, Yinmi glasses had received a round of financing of 7 million US dollars.

Invested by IDG Capital and Legend Capital; Tens of millions of dollars in Series B financing just completed a few days ago

Investors include IDG Capital, Legend Capital, CITIC Goldstone Investment and Asia Commercial Capital.

It is understood that Yinmi also plans to go offline, and the first flagship store will open in September this year.

The goal for the next three years is to open hundreds of stores.

Li Ming said, "After several years of online e-commerce wars and offline shopping malls,

The cost structure of online and offline has converged.

And then the era of real integration of online and offline will begin. ”

Li Ming also introduced that the change in the U.S. glasses market is a boost for Yinmi.

Warby Parker, the No. 1 eyewear e-commerce company in the United States, is the first brand in the retail industry in the United States to go from online to offline.

and became the benchmark of the American retail industry.

Since opening its first offline retail store in 2013, Warby Parker has set up more than 30 physical stores in the United States.

There are stores in New York, San Francisco and Chicago.

"People want to be able to touch and feel the product."

Warby Parker's experience shows that brick-and-mortar stores are effective in driving sales and profits.

Revenue figures further support this decision:

In 2014, the company's operating income exceeded 33 million US dollars,

In 2015, that number skyrocketed to $75 million.

"For brands, from online to offline, what has changed is the method of operation.

But the core value of the industry remains the same. ”

Li Ming said, "The operation team is definitely separate, but fortunately, the retail industry has given birth to a large number of professionals for decades.

Once there is a brand that is more in line with the new era, the talent pooling advantage will also be strong.

Whether it is from the price, or the fashionability of products and brands, the improvement of professional functionality,

These sound meters have a huge advantage in the competition, and the physical store has a strong experience advantage.

Make it easier for consumers to feel the value through sight, touch, hearing and face-to-face service,

There will also be more room for innovation for brands.

”

Branded sunglasses branded optical store.