Yinmi Glasses Inmix Li Ming - _The future goal is to be Zara in the field of glasses_ ”
Yinmi Glasses Inmix Li Ming - "The future goal is to be Zara in the field of glasses? ”
Inmix has just completed its Series B financing.
landed on the new third board market non-stop.
Primus Software received 32.4 million Series B financing.
The Guopai Union of the Third Uncle of the Southern School also received tens of millions of financing from Jingwei Venture Capital.
#快问快答#资本的力量非常大眼镜品牌音米Inmix继本月公布获得中信金石. Led by Asia Business Capital,
After tens of millions of dollars in Series B financing followed by IDG Capital and Jun Lian Ziben
Recently, it was announced that it was officially listed on the New Third Board and landed on the securities market.
Yinmi glasses are different from traditional glasses brands, focusing on affordability and fashion.
On average, dozens of new models are released every month.
Last year's revenue exceeded 100 million, and the repurchase rate exceeded 20%.
As of July 2016, the number of users of Yinmi Glasses was 1.25 million.
Next, Yinmi will make efforts in brand building and offline channels to open up two businesses.
Previously, Yinmi Glasses has received $7 million in Series A financing from IDG and Legend Capital.
Tiger Sniff:
Why choose to list on the New Third Board? Li ming:
The New Third Board is an important innovation in the securities market.
For startups, the power of this capital is very powerful.
Tiger Sniff:
Did the Series B funding process go smoothly? How long does it take? Li ming:
Since the second half of last year,
I can feel that the so-called "capital winter" is coming, and investors have become very cautious.
But our fundraising process went smoothly and it all took a few months to complete.
I think a good company can raise capital at any time.
Tiger Sniff:
How to choose investors,
What kind of resources can CITIC Goldstone and Asia Commercial Capital provide? Li ming:
The B round of CITIC Jinshi has a brokerage background,
It is of great help to the company to list on the New Third Board.
The founder of Asia Business Capital used to be the president of Xiangyi Materia Medica.
There are a lot of offline resources.
That's why they were chosen as lead investors.
Tiger Sniff:
Where is this money going to be spent? Li ming:
There are two main aspects,
The first is brand building, and the second is offline channel building.
In the near future, the first offline store in Beijing will be officially opened, and users can complete everything from optometry, glasses to purchase at one time.
Tiger Sniff:
Why is it moving from e-commerce to brick-and-mortar stores? Li ming:
China's e-commerce has always been outstanding.
It's not that users have to buy in online channels, but that offline is too weak.
I am very optimistic about offline physical stores, the "consumption upgrade" in the next ten years,
Online and offline should be deeply integrated.
In addition to purchase channels, the Internet will become more of a tool, such as using big data to accurately locate who the consumer is.
What kind of needs are there?
Tiger Sniff:
What do you think of new offline chain brands such as Mu Jiu0? Li ming:
Our differences are still very obvious.
First of all, the price of Otomi is about half lower than that of this type of brand.
Because brands like Mu 90 have franchisees and retailers to share profits,
As a private label retailer, Yinmi is directly oriented to users; secondly
We release dozens of new models every month, and the production cycle is very short.
Control in 3-6 weeks.
Tiger Sniff:
The future goal is to be Zara Li Ming in the field of eyewear:
If you have to find a brand in other industries to benchmark,
It's more like Zara in terms of mode, but it's more like Uniqlo in terms of the functionality of glasses.
Because they have studied the functionality of the fabric in depth.
Tiger Sniff:
6 years in business,
What "pits" have you ever fallen? Li Ming:
Too much
Let's take two chestnuts.
From the perspective of capital, first, we must introduce capital as soon as possible.
Capital can help you shorten the battle time.
Second, be sure to find an investor who knows how to do it.
In the five years from 2010 to 2014, many VCs approached me, optimistic about the vertical category of glasses.
It is believed that the competition is relatively weak, and there are no giants.
But my attitude at the time was no.
I was narrow-minded and biased against VCs, believing them to be short-sighted and profit-seeking.
It wasn't until 2015 that IDG and Legend Capital changed this view.
From a "human" point of view, you should be willing to spend more time to find the most suitable person to form the core team.
In the past two days, who has renewed a round of ZBJ.com's acquisition of radish education with an undisclosed amount #Second Senior Brother to change to vegetarianism? Radish Education is an online education website for the personal growth and promotion of Internet practitioners.
Accurately associate and recommend high-quality courses through user portrait matching learning schemes.
And through the big data behavior trajectory positioning, the trainees will follow up their learning.
The online education website "Radish Network" revealed that it was acquired by ZBJ.com in early August.
The acquisition amount was not disclosed, and after the completion of the acquisition, Radish became a wholly-owned subsidiary of ZBJ.
Bozhi Software Series B 32.4 million RMB led by China Baoan Group, followed by Dachen #Gold Owner's Long-term Affection,
Bozhi Software is a product and solution service provider focusing on the field of next-generation information security
The main products are "Safety" series and "Bozhi" series products and solutions.
Following the A round of investment of tens of millions of yuan from Dachen Venture Capital in March this year,
Today, Primus has received a Series B investment of RMB 32.4 million led by China Baoan Group and followed by Dachen.
Guopai United tens of millions of yuan Jingwei China # The third uncle of the southern faction also got a big financing, and Chen Wen, the former general manager of the manga factory, served as the chairman and CEO.
Guo Guo, the creator of "Flower Thousand Bone", served as the vice chairman of the board of directors, and the third uncle of Nanpai, the creator of "Notes on Tomb Robbery", was the chief planner of IP.
Screenwriter and director Bai Yicong served as the production director, and Guopai United also received a financing of 10 million yuan from Jingwei China today.
Wangji Technology UMKA Mall A round 45 million RMB Redstone Chengjin # is a third-party service provider in the Russian market of Ali, Wangji Technology is a cross-border e-commerce service provider focusing on the Russian market,
Provide overseas warehousing and distribution services for China's cross-border e-commerce to Russia
At the same time, through the UMKA mall, the online sales channels of the Russian market will be increased for the majority of e-commerce.
In April this year, Wangji Technology became Alibaba's partner in the Russian market.
Wangji's overseas warehouse has achieved 1-5 days of delivery throughout Russia, and delivery within 48 hours in core cities such as Moscow and St. Petersburg.
CEO Lin Siming said that it is also planned to provide services for merchants and startups in Southeast Asia, South Korea and Japan to enter the Russian market.
This foreign money from the field of mental health, Happify did not disclose the funding and round of $5 million#Unhappy at work? Let's play a little game, and the physical and mental health of employees is getting more and more attention from employers.
The day before, Happify received a $5 million funding round led by Marketplace Fund II with participation from Hills Capital.
Happify is a mental health service platform dedicated to developing courses, activities and games on mental health and emotion management.
Give users an online experience that leads to a more fulfilling life.
Most of the above project financing information comes from the venture capital spy report of Cause and Fruit Tree.
Glasses frame material, glasses frames, top ten brands.