Xingchuang Vision Group launched the first international eyewear open day to innovate a new channel sales model

Xingchuang Vision Group launched the first international eyewear open day to innovate a new channel sales model

A few days ago,

Xingchuang Vision Group (its subsidiary Baodao Glasses and Lenske) held the "2016 OPEN DAY International Glasses Open Day" event for the first time

Invite major international fashion brands and domestic well-known brands to participate in the grand event.

The 3-day open day event aims to meet the needs of domestic consumers for glasses and market balance.

Give suppliers a platform for fair competition.

This new channel sales model has attracted the attention of the industry.

Mu Huijiao, Director of the Brand Department of Xingchuang Vision, said in his speech on the first day of the event:

"All along,

Baodao glasses not only provides consumers with high-quality products, but also is known for its high requirements and strict control of suppliers and products.

Its high entry threshold also makes brand suppliers have a misunderstanding.

I think it is very difficult for a product to enter the sales of Takashima glasses.

At the same time, many new products emerge one after another, which also poses great challenges to the commodity department of Xingchuang.

The open day event is held in the hope of innovating the channel sales model.

Let more high-quality brands enter the sales channels of Baodao glasses in a fair and just selection. ”

It is understood that this open day event launched by Xingchuang Vision Group,

Bringing brands together so that high-quality brands can have a free and complete product display time,

And Baodao Glasses convened the heads of 22 business divisions across the country and the personnel of the operation department to score the products on the spot and communicate and discuss with the brand owners

Finally, the selected products will enter the sales channel of Baodao glasses.

Mu Huihui said that this open day event completely subverted the traditional purchase model of Baodao glasses.

It is a new model of channel sales.

As the initiator of this open day event,

Wang Zhimin, Chairman of Xingchuang Vision Group, said:

"The open house is just a small step,

More vision is to look forward to domestic and foreign suppliers working together to develop a new model of Business 4.0

More consumers are willing to pay for 'reasonable eyewear prices'.

Just like e-commerce has created cross-border e-commerce, where is the core competitiveness of glasses? It should create a 'better vision for consumers'.

This year is only a preliminary attempt, and it will continue to be held next year, constantly trying new brand lines and cooperation models. ”

Chen Xueling, general manager of Xingchuang Vision Marketing, said:

"In the future, we should take brand development, innovative technology, and the creation of a multi-brand strategy as the direction.

Continuously improve product quality and scientific and technological content, strengthen cooperation and exchanges with the same industry,

This time it was very rewarding.

We will have more fresh brands in the future.

We are to continue to open up the market and grasp the latest industry context.

In order to move forward in the context of the new era and detonate the future retail model. ”

Xu Jianwen, Sales Director of Shanghai Jingying Eyewear Co., Ltd. (adidas Eyewear) in the Southern Region, said:

"OPEN DAY Star Vision International Glasses Open Day,

It's not just a journey of communication across business

It also makes the glasses industry renovate another chapter! Looking forward to next time!" Xie Gongxing, general manager of Shanghai Mingyue Glasses Co., Ltd. (Mingyue Lenses), believes:

"This is a very meaningful business exchange event.

Xingchuang Vision (its Baodao Glasses and Lenke) has been working hard to create a blue ocean of glasses

As an eyewear supplier, we should participate in the grand event together and broaden the brand route. ”

The brands participating in the Star Vision Open Day are adidas, EVISU, MarcJacobs, MINIMA, MODO, Fisconn Freshkon, Jaguar-Chengtong, and Mingyue Lenses.

adidas innovative technology, paying tribute to the classic adidas new products are perfectly eye-catching,

With the brand positioning of "See Better Be Better",

Development of the latest LSTTM Vario (Light Stabilization Technology Chromic Sheet for Sports Sunglasses) technology

Create a lightweight, comfortable and safe wearing experience for young fashion sports people.

Japanese tide Evisu leads the trend, avant-garde Japanese fashion brand Evisu with original classical elements and fashionable street style,

Become the target of young people and celebrities.

The brand's famous Grand Slam series of eyewear infuses classic sports style with urban luxury charm.

Bright color blocks are used in a large area to make the product style extremely rich.

More young, fashionable and lively have become the great love chased by the little fresh meat family! MARC JACOBS ARCHITECTURAL STYLE,

GLAMOROUS AND GLAMOROUS, NOT ALL DESIGNER BRANDS ARE CALLED MARCJACOBS!MARC JACOBS HAS LAUNCHED ITS SUMMER 2016 SUNGLASSES COLLECTION WITH ARCHITECTURAL STYLE AND METAL WIREFRAME

Combining the floating effect and the metal material with bold and avant-garde, with sparkling rhinestones,

Luxury is in the details.

Jaquar British model, sports car extends pure British bloodJaguar2016 new glasses not only uphold the British style,

It also perfectly continues the irreproducible "vitality" in the genes.

Inspired by Jaguar interiors, colours, and technical features,

The award-winning innovative and lightweight design is a powerful interpretation of the concept of fashionable technology.

Embodying the Jaguar spirit.

MODO is extremely meticulous and insists on qualityMODO's design originates from New York, Milan and Stockholm, where fashion originated.

The products are made in Japan, which is extremely demanding in craftsmanship, and are popular in more than 50 countries around the world.

In 2016, the new Paper-Thin Titanium series, Paper-Thin Ultra series, MetalCore Acetate series, Block Titanium series, etc. all show retro and fashionable temperament.

The delicate lines make the facial features look more generous and beautiful.

MingYue Mingyue, caring for health Mingyue Glasses has brought its ultra-tough lenses, PMC lenses, Shuangfei lenses and other special products to the show.

It attracted a large number of exhibitors to stop and stay.

Sports protection super tough lenses have strong impact resistance, are not fragile and safer,

and with excellent comfort; PMC lenses are hard and oil-resistant, lighter than similar products,

More comfortable to wear; Shuangfei lenses' unique double-sided aspherical design has an extremely wide field of view.

Compared with ordinary lenses, the field of view is 15% higher, and extremely slim, reducing the thickness of ordinary lenses by 13%.

The inner surface is Atoric, and the inner non-technical is not technical to improve wearing comfort.

MINIMA Minimaism, Lightness and ComfortMINIMA is a light and comfortable frame born on the basis of observing and adapting to the needs of the market.

The design concept is that the glasses should show the face rather than cover it.

With 15 years of experience in marketing and selling high-tech products, the brand has developed a completely new approach to the "eyewear of the future".

Freshkon Brightening Eyes and Adding Colour Fisconn Colour Contact Lenses are premium contact lenses imported from Singapore.

The brand's unique color-locking process disperses and locks the pigment particles into the inner layer of the cleat.

Protects against pigment contact with the eyes and can be worn comfortably for a long time! Not only effectively blocks UVA/UVB,

More moisturizing and oxygen permeable to create natural three-dimensional eyes,

Confidence doubled!

Sunglasses and glasses.