With the improvement of the quality of life and the continuous rise of medical standards, people's requirements for all
With the improvement of the quality of life and the continuous rise of medical standards, people's requirements for all aspects of life are getting higher and higher. Reflected in the glasses industry, that is, the eye care industry has developed from a little-known small industry to a vibrant sunrise industry, and China has gradually developed into one of the world's major glasses consumers and producers.
Despite this change, our eyewear retail market remains extensive and disorderly. Why is this phenomenon, the author believes that first of all, because of the huge population base of Chinese, there are more people with vision problems, and the market around vision correction has a very high growth potential. This is a huge market opportunity, which has led to many investors entering this sector, and there are a wide range of products on the market, ranging from prevention, treatment, health care to correction.
Aside from the huge profits of the glasses industry, just the various false advertisements and false curative effects in the treatment of myopia market have stirred up the entire industry. Behind the chaos and confusion is the brutal industry reshuffle, from supply to retail, the entire industry has entered the reshuffle stage.
Business versus profession has always been a topic of debate in the eye care industry. Some experts say that in the Western system, eye care is a very professional medical system, and the optometrist who sits in the optical store in China to help customers with optometry is a professional with a quasi-doctor's license in the West. According to reports, the standardized optometry process is just like people going to the hospital for physical examination, which needs to make an appointment for systematic testing, taking into account the age, head shape, face shape, nose bridge shape, visual correction history, etc., and can even judge whether the subject has diabetes, glaucoma and other disease trends through the shooting of the fundus state of the instrument.
However, China's eye care industry is obviously still a long way from this stage. Just as there is no set of Chinese eye data, there are no professional optometrists and their standardized certification system, and even the social status of optometry in China is derailed from the international level. In fact, the eye care industry is very similar to the medical industry, in order to be truly strong and bigger, it must be a combination of professional and commercial, which requires both a strong professional foundation and extremely high commercial profitability.
Only the profession is easy to fall into the dilemma of "the fragrance of wine is helpless and the alley is deep", and only the business will make this industry that is supposed to be public welfare seem "flickering". The article is reprinted from China Glasses Network.