With the impact of e-commerce on the business model, the traditional optical stores in the domestic optical retail indus

With the impact of e-commerce on the business model, the traditional optical stores in the domestic optical retail industry have finally felt the crisis, especially since the first half of this year, 90% of the optical store performance has declined to varying degrees, and they have begun to discuss the future of the glasses industry.

Because the author is an experiencer of changes in the glasses industry, I share the glasses industry out of love for the glasses industry, so that glasses entrepreneurs who want to participate can be used as a reference index. As looking forward to the future of the glasses industry, then we must first analyze the development history of the glasses industry in the past, so that we can not mislead with a coherent review, and we must be a promoter to promote the healthy development of the industry.

1. Selling glasses early is selling and setting up stalls along the street; 2. Later, several counters in the department store were contracted; 3. Later, dozens of square meters of small glasses stores were opened next to Xinhua Bookstore; 4. Next, the optical store will be opened bigger and bigger, and it will be opened to one or two hundred square meters; 5. Gradually evolve to the emergence of 3-8 chain stores in the region; 6. Later, a new model of glasses supermarkets adopting the slogan of parity appeared. This model can be said to allow most glasses bosses to earn the first pot of gold, buy luxury cars and buy villas, basically forming a small giant in the local industry, but this formation has actually eliminated many people, and their success is inseparable from hardship and hard work, hard work and frugality, step by step accumulation to today, but most people only see their current glamorous side, but do not see their efforts and persistence in the hard years.

The optical store model has come to this day, from the beginning of the earth-shaking business model revolution, as a typical case is that the glasses are very forward-looking judgment, and the historical development of Internet glasses was established 9 years ago With the popularization of online shopping represented by Taobao and Jingdong Mall, the radical change of e-commerce in the glasses industry has been promoted, because the change in the business environment has led to a change in consumption habits.

changes in shopping habits of the post-80s and post-90s; Getting information and everything starts online. From the original opaque information of eyewear products to the current transparent information, consumers can first understand what is going on with glasses and then choose the glasses that match them. In this way, the network omni-channel to understand information, offline physical stores to provide professional optometry and services and other work.

In view of the revolution of the business environment, the future mainstream glasses business model - O2O model will change the situation of traditional glasses stores dominating the world, so a new business model has been born, and new entrepreneurs will have the opportunity to participate in the domestic glasses retail industry. According to my judgment of the glasses industry, the future will definitely evolve into several models: 1. High-quality products and club model, large investment and good service, specializing in high-end glasses; 2. Ophthalmology hospitals, there will be a certain market share; 3. The 020 new business model will occupy the main market share because it is an effective combination of online and offline; It is in line with the consumption habits of the mainstream consumer group in the future.

4. Glasses supermarket model, monopoly market goods, price-oriented low-end market; 5. The traditional optical store model still exists, but it is bound to change, otherwise it will be difficult to survive because of their high prices and opaque information. How can optical stores be competitive1, strong network omni-channel publicity, all the time to promote the company's information (so that customers understand the information conveniently) 2, cost-effective products products must be developed by themselves to reduce procurement costs and quality assurance (such as Uniqlo) 3, offline store rent controllable range, exquisite optical stores instead of tall (get rid of the prime location) 4, professional technology and service system, because glasses are still more particular about technical content (trust and confidence) 5, brand recognition and user accumulation The customer's reputation determines the foundation of the company's development (word of mouth) 6. The beginning of the era of big data