Why is the O2O model the mainstream business model in the future With the development of localized e-commerce on the Int
Why is the O2O model the mainstream business model in the future With the development of localized e-commerce on the Internet, the connection between information and physical objects, and between online and offline, has become more encrypted and inseparable. Therefore, we will develop the best combination of O2O models. The core model of O2O is very simple, that is, to bring online consumers to the real store, and then understand all the product information online and then enjoy offline services, the customer's ideal desire can be realized online prices, offline services, and then all the information of the offline physical store is promoted to potential users on the Internet, breaking the geographical limitations can cover the entire city and urban and rural all consumers can obtain a variety of information.
The O2O model of e-commerce is the next gold mine in the next 10 years, if you don't take it seriously, you will regret it for life from the original e-commerce and how many people will pay attention to it, and now I feel that I have missed the opportunity and missed the opportunity of the low threshold, in just three years, online shopping suddenly changed the consumption pattern and caught the traditional retail industry off guard, in recent years, all walks of life have been comprehensively impacted This trend will become more and more violent, and Suning, a large domestic appliance giant, also has to admit the influence of e-commerce Therefore, we take the initiative to seek change and transform thousands of domestic home appliance stores into an O2O model.
O2O fatal change may not be paid attention to, with the passage of time, a group of 80, 90 slowly become the mainstream of consumption, when their habits do not matter what they consume, first from the network to understand all the information and comparison, and then choose the company that they think is reliable, if we do not have the whole system at this time, then it will be completely eliminated is the inevitable result.
So, since there is such a clear idea, why don't the giants of the traditional retail industry actively follow up, we still use Gome Electric, another company of the home appliance giant, as an example Why is the same traditional model why the gap between Suning and Gome is getting bigger and bigger, that is to say, the O2O online platform and drainage investment is too huge, technology development and citation, the construction of the talent team, brand awareness and whether consumers recognize you, the challenge in this aspect is very huge, why so many companies have failed in recent years.
Therefore, the success of the O2O model is the basis for success with online omni-channel traffic, and a strong brand influence with a large number of customers can promote the overall development. Otherwise, O2O has no effect, don't blindly follow the trend and cause huge economic losses again! Brand and supply chain + e-commerce omni-channel + physical store consumption + service system = complete O2O model!.