Why is Gentle Monster, a Korean eyewear brand, so popular_ Creativity and art, have always been fashion partners, and Ge

Why is Gentle Monster, a Korean eyewear brand, so popular? Creativity and art, have always been fashion partners, and Gentle Monster, which perfectly combines the three, is doing better and better in the eyewear business. The picture shows the Gentle Monster flagship store in Shanghai. Gentle Monster, which has been soaring all the way, has finally won the favor of capital giants.

According to the latest news from foreign media, LVMH's private equity company L Catterton Asia recently acquired part of the shares of South Korean eyewear brand Gentle Monster and became the second largest shareholder. Recommended reading, sunglasses and an artsy brick-and-mortar store environment are highly sought after by young consumers, with annual sales of about US$200 million, and the group is confident that it will achieve its goal of exceeding US$1 billion in annual sales in the next six to eight years.

The brand's largest markets are Japan, South Korea and China, with 160 points of sale in 19 countries around the world. The key to understanding Gentle Monster's awesomeness is not to make the news that LVMH Fund has become the second largest shareholder, but to turn the calendar forward a month to the invitation to open Gentle Monster's new store in Shanghai at the IFC.

The picture comes from the well-known blogger brokerage company Xiaolan Teacher Circle of Friends, as one of the most well-known Internet celebrity theme stores, the theme of Gentle Monster Shanghai Huaihai Road store is "City Craftsman", Beijing Taikoo Li store is "SECRET APARTMENT", and it is still in the world of middle-class conventional culture, and the theme of Guojin store is another spiritual and consumption upgrade, and the brand has entered the fashion industry "unicorn" The potential of the $1 billion annual sales club.

The $1 billion club is an industry gold line, and neither Marc Jacobs nor Tom Ford has reached that number. Recommended reading sunglasses brand.