Why did the post-90s sisters who have achieved a little change to the zero-based glasses industry_

Why did the post-90s sisters who have achieved a little change to the zero-based glasses industry?

Maybe the entrepreneurial story of the post-90s generation is no longer new to you,

The successful deeds of the post-90s generation are also frequently heard.

However, when you really get close to this pair of post-90s sisters who are high-spirited and brave and work hard to start from scratch,

You must be stirring up a ripple in your heart...... Yang Yanping is 90 years old

But what is different from ordinary people is that she is already a mother of two children.

The youngest child was only 10 months old, and when I was amazed that she was so strong and capable,

She said very calmly that she didn't want to live a mediocre life when she was young.

I wanted to fight hard, and I was embarrassed to laugh with my sister next to me.

Her younger sister Yang Rui is 94 years old and has always been in the department store business with her sister.

Although both of them are not very old, they came out to work early.

I have been in the department store industry for four or five years, and I have three or four shops, which is a small achievement.

In this case, why did these two sisters decide to switch to the zero-based eyewear industry? It is understood that the department store business of the two sisters has been affected by the e-commerce industry in the past two years.

It makes them feel that the current business cannot keep up with the times and has no technology, and sooner or later they will be eliminated

So the two went through careful consideration and investigation

Decided to enter the eyewear industry! Y：

So why did you choose the eyewear industry? Poplar:

I have a distant brother who also owns an optical store.

It's not bad, and they all say that the prospects are good.

And both of my sisters are short-sighted, and they have a soft spot for glasses when they were department stores.

In addition, you can learn some professional skills by opening an optical store, and if you have kung fu in your hands, you are not afraid of not being able to eat.

That's why we're determined to give it a try! But this time, since I decided to change careers

I haven't considered the pure traditional industry, I'm afraid of e-commerce,

We must develop towards the Internet, which is the trend of the times.

Y：

But you know almost nothing about the eyewear industry.

Where did you get that courage? Poplar:

Everything is difficult at the beginning, and it will be much better if you learn it.

And the family is very supportive of us coming out to break through and not doing something while we are young.

It's definitely tedious to recall when you're old, and you'll regret it.

Y：

Do you have your own guidelines or requirements when choosing an optical store to join? Poplar:

Absolutely.

We learned a lot of information about this from the Internet in the early stage, including the popular O2O model.

Franchise services, optical stores with better O2O implementation, etc

We've analyzed it and we've visited a lot of optical stores.

In general, there are 4 situations:

1. The franchise fee is too expensive,

I can't even think about it.

Many optical stores have very few franchise services, and most of them have to work by themselves.

However, the franchise fee is high and scary, which is definitely not considered by those of us who want to start a business; 2. The franchise service is not perfect.

For people like us who don't have professional knowledge, we rely on companies for advice and help for most things.

If there is no training for some professional knowledge such as stocking, marketing, and processing

I don't know where to start.

3. The location card is very dead, and you must choose the store in the business district.

Personally, I still prefer community stores and school district stores, and I feel more professional.

It's a serious optical shop.

If you have a store in the business district, you always feel that it is more decorative, not like a regular place with glasses.

There may be more people watching than people with glasses.

Moreover, the rental cost of the store in the commercial area is much higher, so I didn't consider it.

4. The unit price is very high.

There are also optical stores that are stunned by the prices as soon as they enter.

A casual pair of glasses costs thousands of dollars, anyway, people around me won't buy it.

I still prefer affordable prices.

These situations are not suitable, and I am not satisfied, so I have been looking for them on the Internet.

Later, when I saw it, I went in and found out.

In fact, every time I search for information, I can see glasses, but I feel like I heard about it when I was a child.

In my heart, I judged it to be a traditional optical store, so I didn't click on it to see it.

Later, I couldn't help but go into the website to take a look, and I found that it was the Internet that started.

And it's also O2O's glasses mode, and it's free of franchise fees when I see what is written on the Internet.

The franchise service is very perfect, and there is a feeling of seeing each other late! Later, I also went to the optical store in Guangzhou for a field trip.

I feel that the decoration style, operation mode, and cost performance are very good

I took the initiative to consult with the headquarters.

Y：

Then you came all the way from Guangzhou to Hangzhou for training this time.

How does it feel? Are you confident about the future? Poplar:

This time, we took a long time to train

The people at the headquarters have been training for a week, and the team feels very young,

Very energetic and the people in each position are very proficient and professional.

We have also run a lot of physical stores, and each time there is a different harvest,

I also really saw the actual situation of the store

So we are very confident! Y：

Do you feel brave enough to enter the glasses industry this time,

Where are they difficult? Poplar:

I think the most difficult thing is the training of professional knowledge

Because the education is not deep and the understanding is relatively small, so the daily optometry training, Internet training, processing training, etc. are so cumbersome and meticulous.

It's easy to get blindfolded.

But fortunately, the two of us sisters have a care together and often encourage each other.

And we came here this time with the mentality of starting from scratch.

If we don't succeed, we won't leave.

He burst out laughing.

Y：

Do you have any advice or advice that you would like to give to someone who wants to start a business? Poplar:

Both of us sisters are fiery personalities,

If you make up your mind, you will always stick to it, and you will not be afraid of it, no matter how difficult it is.

I want to tell those young people not to be confused and unable to find their way all the time.

Young people should have the courage and courage to do whatever they want to do while they are young! I believe that it is this positive and optimistic spirit and humble and hard-working learning attitude that make these two post-90s sisters more confident and outstanding.

I also believe that they will definitely get better and better in the future! Wechat sweep