Why did the pearl of the eyewear family leave the family business to join the glasses_

Why did the pearl of the eyewear family leave the family business to join the glasses?

LU Qin,

Born in 1987 in Taizhou, Jiangsu Province, he is now the manager of two optical stores.

Lu Qin came to Hangzhou in 08 to join his parents who were in the glasses wholesale business.

Lu Qin's parents have been doing glasses wholesale in Hangzhou for more than ten years and have opened several optical stores.

The development in all aspects is very good, so Lu Qin came directly to help after school.

Lu Qin said that she has been a veritable pearl in the palm of her hand at home since she was a child.

She has a more independent personality and is measured in her work, so the whole family loves her very much.

But Lu Qin likes to live in his own way, and he also wants to work hard in his own way.

So she followed her family and soon came out to start her own business.

Lu Qin's first optical store was near the Hangzhou Liuliu Higher Education Park.

Lu Qin said that the business of the optical store was good at the beginning, but there were too many people shopping online in the past two years.

Traditional business is difficult to do, and the number of people and orders has dropped significantly.

She also thought about running an online store before, but after thinking about it for a long time, she found that it was too difficult.

Because the glasses industry is not like fast-moving consumer goods such as clothing and food, it is not a one-time consumption.

It's not like the customer buys it and it's over.

If you want customers to place orders, first of all, customers must trust you before they can match glasses on your website; Secondly, you must be able to provide customers with fast and convenient glasses mode.

He will choose you; Then you must also have a good enough after-sales service and super high cost performance,

He will come to the second consumption...... And it's too unrealistic to rely on yourself Zhang Luo,

Therefore, she has been paying attention to the dynamics of the industry and looking for new ways out.

Until one day, Lu Qin saw a report of glasses on the WeChat public account of the industry website,

At that time, she was attracted by the three-dimensional integration (Internet + physical store + door-to-door) model of glasses

Lu Qin said that this kind of glasses mode is exactly what she needs, and then she went to the Internet to search carefully.

I found that the reputation and evaluation were very good, so I came to the headquarters to inspect and understand.

Lu Qin said that through the investigation and understanding,

She summarized the following points:

1. The strategic goal is very clear.

Glasses are aimed at the national market, not like traditional brands,

There are great geographical restrictions and 12,057 stores have been planned according to the urban layout.

And it is steadily moving towards this goal; 2. The whole network drainage mode is novel and unique.

Traditional glasses stores can only rely on a single source of customers, but after joining,

In addition to the natural flow of passengers, there will also be customer resources that are channeled through major platforms on the Internet.

In this way, walking on "two legs" will be much less risky than opening a traditional store on your own.

3. Excellent products, many categories and high profits.

Strategic cooperation with the world's top brand suppliers "Safilo" and "Luxottica",

Ensure the quality of the product and also give customers a cost-effective shopping experience.

Moreover, the company promises a one-year warranty for all goods, which can ensure that franchisees have no worries in the process of operation.

4. Small investment and large support.

Compared with traditional brand stores, the overall investment is about 250,000 yuan.

For many junior entrepreneurs, there is not much financial pressure.

Moreover, the company has perfect after-sales service, and the division of labor in each department is clear.

From site selection, decoration to store activity content, poster design and other small details can be designed by the company.

It allows us to have the time and energy to focus more on maintaining new and old customers.

Lu Qin is now a mother of a pair of dragon and phoenix fetuses, she said that she wants to survive in this ever-changing society.

It's too hard to go it alone, and you have to find a trustworthy brand to work together.

In order to stand out in the store of all living beings.

And this kind of frankness that is transparent both internally and externally, as well as the planning of the market and the ambition for the future, makes her have great hope for the future.

So she opened a second glasses store in Xianlin - Glasses Xianlin Store

She believes that in the arms of her optical shop will definitely get better and better,

Your dreams will get closer and closer! Franchise contact information:

Phone:

Q Q：

2652220442 scan WeChat

Optical stores join with glasses.