Why did a little optometrist become the owner of a chain of optical stores_

Why did a little optometrist become the owner of a chain of optical stores?

He got involved in the eyewear industry as an optometrist in 08 years.

Later, in order to realize his entrepreneurial dream, he did not hesitate to quit his job as a store manager after 4 years of hard work.

But after careful preparation for half a year, he gave up his business plan again.

Why did you apply to work again? Returning to him again for 2 years,

Finally started his second business plan, but this time he really realized his dream,

became a small owner of a national chain of optical stores, and created his own optical store - glasses Sandun store! And the optical store has achieved very good results shortly after it opened.

How did he do all this? He is Li Chuanhui, a native of Chaohu, Anhui Province.

The motto is:

One step at a time, hard work pays off.

He worked as an optometrist in an optical store in Henan in 08, and after more than a year, he felt that there was no future.

I just want to go to the big city and break through.

Later, he learned on the Internet that he was very optimistic about the e-commerce model, so he decided to go to the future alone.

He officially joined in March 2010, when he gave up his previous status as an optometrist.

Instead, he chose to work in the processing room, and he said that entrepreneurship was his dream.

But he knows that he lacks too much, so he wants to try every link and every position.

During this period, he worked very hard and was relatively down-to-earth, striving for perfection in everything he did.

The good news is that, as he embraces the motto, "One step at a time,

"When the Xintang store opened, the company sent him to be an intern store manager.

Let him be one step closer to his dream! With the improvement of ability and the accumulation of experience

When he was 14 years old, he asked the company to resign, saying that he felt it was time to fight for his career.

Decided to go home and start a business.

Of course, the company also agreed with and supported his idea.

But unfortunately, half a year later, he applied to the company to continue to work.

Why? It turned out that Li Chuanhui went through half a year of analysis and research

I found that the risks of starting a business alone are so great, and the difficulties faced are so many.

This made Li Chuanhui, who was full of confidence, flinch.

The main difficulties are reflected in the following aspects:

First, the brand has no advantage.

Li Chuanhui said that when he returned to his hometown, the development of third- and fourth-tier cities, and his own brand did not have any advantages.

And after investigating and understanding, he found that it was too difficult to build a brand.

And the investment is high, which he can't afford.

Second, the price is not advantageous.

In third- and fourth-tier cities, people's consumption factors are mainly affected by prices.

The requirements for professionalism, product quality and service are not very high.

In this way, it is difficult for Li Chuanhui's professionalism and product quality advantages to be brought into play.

And it doesn't have the slightest advantage in price.

Third, the risk is too high.

Li Chuanhui said that he estimated that the investment of rent, decoration, and equipment to open an optical store would cost 200,000 or 300,000 yuan.

Even if the optical store is barely opened, if the benefits are not good, the risk to be borne is too great.

This is unbearable for an ordinary family like him, and there is no need to be biased towards Hushan.

Later, after careful consideration, he decided to put his business plan on hold and decided to return to training and learning again.

He said that he and they have known each other for four years together, and he believes that it will definitely get better and better.

And staying here will also give you more options and learning opportunities.

As he expected, by the beginning of 2016, the national franchise program was opened,

This made Li Chuanhui, who had been waiting for 6 years, see hope, so he embarked on the road of entrepreneurship again.

Opened a glasses three-pier shop.

Li Chuanhui said that the innovative concept and precise positioning are very in line with today's market demand.

And the reputation in the country is getting louder and louder, and the chain stores are opening more and more.

He believes that this cost-effective product and service will definitely be recognized and favored by consumers.

Of course, it will also benefit more franchisees.

Sure enough, the benefits of Sandun store were surprisingly good on the opening day.

At present, the optical store has been in operation for about half a year, and the monthly income is between 1.5 and 25,000 yuan.

Whenever asked how he felt, he would say, "One step at a time,

Hard work pays off, "as long as you pay seriously and work hard to move forward,

Heaven will have mercy on you! He has now asked his sister-in-law and his own brother to come and learn

In the future, when the time is ripe, we are ready to join glasses.

Li Chuanhui can achieve today's achievements, just like his life motto "one step at a time,

Hard work pays off" He has been working hard towards the direction of his life.

No matter what difficulties you encounter, you don't give up, and when you find the best opportunity, you don't want to put yourself into action.

How can such a person be rejected from success?

Optical store franchise eyewear.