What should the manager of an optical store do during the off-season_

What should the manager of an optical store do during the off-season?

We all know that brick-and-mortar stores are getting harder and harder to do nowadays.

It is difficult to make profits, and the opticians in the industry are also hanging by a thread, today Xiaobian will share with you what the store manager should do in the off-season of the optical store.

I hope to give you a reference.

1. Product updatesMany glasses stores think that the off-season is coming, and the customer flow is less.

More and more do not pay attention to the timely launch of goods, and even a style in the window for two weeks without updating,

Directly affect the customer entry rate.

Stores should keep the styles constantly updated and stick to small quantities and multiple models.

This can not only attract customers' attention, increase sales, but also strengthen the brand image of the optical store.

2. Activate the state of employeesIn the morning, when employees just arrive at the company, they are prone to poor state and laziness when they are directly engaged in work.

The correct approach should be to hold a morning meeting every day before work, not only to assign daily work goals.

You can also adjust the state of employees through dance to get employees out of sleepiness.

From the very beginning, we were in a passionate working atmosphere.

In addition, individual employees work with negative emotions because of life troubles.

It not only affects the working status of other employees, but also affects the customer's desire to buy.

In response to such problems, the store manager should communicate one-on-one with employees in a timely manner.

After understanding the situation, we will enlighten and help adjust the working status of employees from the perspective of employees.

3. Incentive sales due to the lack of customer flow, the state of store staff is generally lazy and unmotivated.

Even if an interested customer comes to choose, they lose their desire to buy due to the influence of the employee's status.

At this time, you may wish to increase rewards to enhance the sales passion of employees, so that employees are more motivated in attracting customers and serving customers.

This in turn increases sales.

4. Innovative marketing model in the off-season,

The business of stores is generally not ideal, so they have come up with discount tools to attract customers.

As far as the eye can see, the whole street is full of cookie-cutter discount promotions,

There's nothing new to numb the customer's heart.

In fact, it's more likely that customers will win over with their promotions with their own ideas.

5. The performance of your store is not good, but what about the competitor next door? There is always a product that attracts customers.

Customers go to your house after shopping at Ta's house, if they can enjoy a 20% discount, or even a discount.

Will customers still be tempted? Quietly increase the store's in-store purchase rate without customers knowing.

6. When the team charging passenger flow is small, more employees should be familiar with the product.

Conduct a simulation walkthrough.

For example, all employees work in groups to try on glasses, and record the part number, price, model and number of pieces in stock that they tried on.

It can not only sort out the categories of products, but also analyze the people and body types suitable for different styles.

Deepen your familiarity with the product so that you can be more comfortable when trying it on for customers.

7.VIP maintenanceIn addition, when the customer flow is small, you can also assign staff to take stock of the store's customer information.

Conduct targeted return visits to existing old customers to collect customer suggestions and opinions.

It can not only enhance the relationship with VIP customers, but also pave the way for future sales.

Optical stores join brand optical stores.