What is the difference between eyewear e-commerce and other e-commerce_
What is the difference between eyewear e-commerce and other e-commerce?
is also an e-commerce company,
There will inevitably be essential differences in the fields to which they belong.
Today, I will talk about the difference between e-commerce in the glasses industry and e-commerce in other industries? Before talking about the difference,
I don't know if you have any concept of standard products and non-standard products? The so-called standard product
It refers to the products or equipment manufactured in accordance with the unified industry standards and specifications promulgated by the state.
Non-standard products are products or equipment designed and manufactured according to their own use needs.
There is no unified industry standard promulgated by the state.
The reason is that glasses involve optometry data, try on styles,
Follow-up work such as frame service also needs to be cooperated.
It is precisely because of the particularity of non-standard products that it takes the next hard work to get involved in this field and start a business.
For traditional standard product e-commerce, perhaps understanding some Internet technology can show its strength.
The glasses industry is different, and its particularity requires entrepreneurs to have a deep understanding of the glasses industry.
It can also deeply understand the rules of e-commerce.
Because the internet is just a tool for them, a tool to boost sales.
In addition, for non-standard product e-commerce, customer awareness and trust are particularly important.
Especially for glasses e-commerce, brand building and brand marketing are the "sharp weapons" for its development.