What is the difference between an offline glasses experience store and a traditional store_

What is the difference between an offline glasses experience store and a traditional store?

Glasses called offline stores experience stores, which attracted heated discussions in the glasses industry.

Many owners of traditional optical stores have questioned what is the difference between the "legendary" experience store and the traditional store? We all know that

Online retail in the eyewear industry can greatly increase the repeat purchase rate of consumers.

User stickiness has an advantage over physical stores.

On this point, both traditional optical manufacturers and eyewear e-commerce companies have a consensus.

Glasses have been sold online since 05, as the pioneer of glasses companies with online glasses,

So far, it has 8 years of online operation experience and has accumulated a huge user base.

Because there is no geographical restriction on online glasses.

Some people will say, what does this have to do with experience stores? The editor is just a simple foreshadowing for the following elaboration.

Although the price of online glasses is affordable, but the appearance of optometry problems and after-sales problems,

Expose the limitations of online opticians.

Especially for the establishment of a brand, the trust of consumers is undoubtedly important for optical manufacturers.

In order to overcome this difficulty, Eyewear decided to add offline experience stores nationwide.

You can not only refraction and glasses directly offline, but also choose your favorite lenses and frames online.

Then go to the offline experience store to try on glasses on the spot.

The mode of experiential retail service + construction of network platform solves the problem of optometry of online glasses.

At the same time, it also makes eyewear sales more flexible.

So what is the difference between an experience store and a traditional optical store? Offline experience store through online user information,

It is selected in a commercial building with convenient transportation and relatively low operating costs.

Generally, the owner of the optical store will choose the optical store in a prime location with a large flow of people.

However, the right time and place and operating costs have gone up, and the price of glasses cannot be lower.

How to talk about giving profits to consumers? Glasses are chosen to reduce operating costs in business buildings,

Truly achieve the same online and offline prices, cheap and affordable.

The fundamental purpose of adding offline experience stores for glasses is to radiate the scope of services to all parts of the country.

So that myopic friends all over the country can enjoy high-quality services

It also adds a strong barrier for after-sales.