What should we start from to promote the reform of the glasses industry The windfall profits of the glasses industry see

What should we start from to promote the reform of the glasses industry The windfall profits of the glasses industry seem to be deeply rooted in the hearts of the people, customers lack the understanding of glasses, the industry lacks standard guidance, and the exposure of various problems makes the glasses industry a long way to go to the point where it must be reformed. The eyewear industry wants to improve the current pattern, and glasses have their own unique opinions.

First and foremost, opticians need to be transparent about their product sourcing. For example, a simple piece of lens, compared with the purchase from a well-known domestic brand, is obviously different from the production and purchase from some little-known small factories. The quality of the product has a direct relationship with the visual health of myopia patients.

Therefore, as an optical manufacturer, disclosing the source of their materials is, to a certain extent, undoubtedly injecting a reassuring agent into consumers. Second, we need to be transparent about our sales model. Is the manufacturer directly targeting consumers, or is it that the manufacturer goes through the checkpoints of agents, distributors, and optical dealers before reaching consumers? Obviously, different sales models are not the same in terms of price setting.

The former reduces the cost of sales and gives profits to customers. And the latter wants to reduce the price, but the glasses boss has a hard time. In addition, operating costs, network communication, etc. are also areas where the eyewear industry needs to be changed urgently. By returning the price of glasses to the essence, customers can easily consume.