What is behind Taobao's cancellation of _Double Eleven__ Last year, it was rumored that Tmall would cancel the _Double 1
What is behind Taobao's cancellation of "Double Eleven"? Last year, it was rumored that Tmall would cancel the "Double 11" event, but Alibaba Group's public relations came forward to refute the rumors and dismissed these news as "nonsense". Now another source has come out that Tmall has canceled the "Double 11" event, which has been discussed within Alibaba Group for a long time, and many industry insiders feel that this possibility still exists.
On the one hand, according to the redemption agreement signed between Alibaba and Yahoo, it must go public before December 2015 to have the right to buy back half of the remaining 20% of its shares at the IPO price. On the other hand, daily promotions are equivalent to no promotions, and if the constant discounts are actually detracting from the value and benefits of the merchants, "If the shopping festivals are too frequent, they will slowly lose their attractiveness."
Because there is a discount every day, it means that there is no discount. Last year, in response to the wave of e-commerce promotions in Chinese mainland, Lui Tai-lok, head of the Department of Sociology at the University of Hong Kong, once pointed out. In other words, although e-commerce and merchants and even the logistics system are happy to reap the benefits of a series of holiday promotions, it may be a false prosperity in the long run.
In the second half of last year, there were promotional activities including "Double 11", "Double 12" and "New Year's Goods". Last year's Double 11 transaction volume set a new record, but after several years of carnival, many merchants involved in this promotional festival are involuntary and all merchants know what is behind the large transaction volume High sales do not mean that it is a winner, due to the surge in order volume, many stores will burst the warehouse, and the lag in delivery also puts a test on the delivery speed of merchants.