Wenzhou Ouhai invested 5 billion yuan to build a glasses town to make its own brand bigger and stronger. The small glass
Wenzhou Ouhai invested 5 billion yuan to build a glasses town to make its own brand bigger and stronger. The small glasses once brought strong vitality to the Ouhai economy and created a glorious development history, but due to the limitations of the extensive production model, it is now also facing the pain points of transformation and development.
To this end, Ouhai reviewed the situation, implemented comprehensive policies, and put forward the intensive transformation and development strategy of the glasses industry in a targeted manner, and "building China (Ouhai) glasses town" is one of the key plans. On April 21, the national media focused on the large-scale interview activity of Ouhai's reform and development, and the interview group walked into this provincial characteristic town. China (Ouhai) Glasses Town is located in the south of Ouhai Central District, north of Jinliwen Expressway Louqiao Exit, west of Wenzhou South Railway Station, with a total planned area of 3.9 square kilometers, of which the core area is 1.05 square kilometers.
At present, the town has gathered 155 well-known glasses enterprises such as Zhongmin Glasses and Guanhao Optics, forming an industrial system featuring foreign trade and export. According to the spatial structure layout of "one ring, two belts, three axes and three districts", the town focuses on the construction of three functional areas: advanced manufacturing area, commerce, cultural tourism area and comprehensive service area.
The advanced manufacturing area is located in the southwest, mainly for the current production sector, and in the future, it will focus on building a glasses manufacturing area featuring high-end customization for internationally renowned eyewear brands. The commercial and cultural tourism area is located in the east, mainly for industrial recycling plots, using about 300,000 square meters of recycled factory buildings to build the eyewear industry headquarters park and cultural tourism living room, focusing on R&D and design, product display, logistics and distribution, and professional customization.
The comprehensive service area is located in the north, mainly for the new area, relying on the transportation gateway and land scale advantages, the southern production functional area is linked to introduce glasses research and development, design, glasses, testing, optometry medicine and other related institutions, improve hotels, commercial and other supporting service facilities to create the main space for the transformation and upgrading of Wenzhou's glasses industry. Ouhai plans to complete an investment of 5 billion yuan in three years, and through five years, the town will be built into the world's top glasses town, so that Ouhai will become a veritable "Chinese glasses capital".
2017 is the first year of the town's three-year construction action, in this year, Ouhai completed the town planning and investment, invested 150 million yuan, completed the renovation of Yingbin Road, two small towns containing glasses cultural characteristics, Jinhui Road and Jingyu Road, and introduced the country's largest service crowdsourcing platform - Zhubajie South Zhejiang Headquarters Park, as well as the provincial glasses testing center, the city's first glasses professional market and other three supporting projects.
In order to speed up the town's "cage for birds", relocate and vacate 40 non-glasses enterprises, transform 40,000 square meters of production and transformation plants, and focus on breaking the bottleneck of production space for small and medium-sized glasses enterprises, at the end of September last year, the construction of Guoxi Glasses Small and Micro Park with a total land area of 75 acres is expected to be completed and put into use in the first half of this year.
In addition, the five-year construction action of the country's first glasses cross-border e-commerce park was launched. The total construction area of the park is 50,000 square meters, and it is planned to introduce 100 glasses enterprises and achieve foreign trade sales of more than 10 billion yuan, of which the first phase of 21,000 square meters has entered the interior decoration and is expected to be completed and put into operation by the end of April next year. At present, the most serious problem faced by Ouhai glasses is the lack of innovation and intelligent manufacturing, and the lack of independent brands.
In order to solve this problem, Ouhai takes brand promotion as the primary project, on the one hand, it focuses on product quality to strengthen the standard system, property rights protection, quality management and other projects, and last year was approved to create the country's only national glasses product quality improvement demonstration zone and provincial export glasses product quality and safety demonstration zone; On the other hand, grasp the brand image, launched the "Ouhai Glasses Top Ten Famous Brands", and financially funded to support independent brand enterprises to participate in international optical exhibitions such as Milan, Italy, Munich, Germany, etc., and was successfully selected as a provincial and regional famous brand at the end of last year, and launched the "Ouhai Glasses" regional brand in the country.
At the same time, Ouhai encourages glasses companies with their own brands to open up image display stores along the road in the town, at present, 1 has been completed and opened, and then there will be 12 decorations, which is expected to form the largest glasses leisure, tourism and shopping street in the province by the end of this year. According to the data, in 2017, the total output value of the glasses industry in Ouhai District exceeded 10 billion yuan, of which the sales output value of enterprises above the designated size achieved a rapid growth of more than 25%, and Ouhai glasses ushered in a new round of development "golden period".
In the future of the glasses town, it will focus on strengthening industrial support, accelerating industrial agglomeration, taking the road of intensive industrial transformation and development, and ensuring that it will become a national glasses quality improvement demonstration zone, a national export glasses product quality and safety demonstration zone and a national glasses testing platform in 3 years, and strive to build a 50 billion yuan fashion industry cluster within 5 years, and make every effort to cultivate a number of leading glasses enterprises, create a number of top glasses brands, and finally build Ouhai into "China's glasses capital". It is an international eyewear exhibition trade distribution center and a gathering area for global high-end glasses brands.
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