Warmly congratulate Shi Luohua glasses on being shortlisted for the _quality_ column of CCTV Discovery Tour, starting a
Warmly congratulate Shi Luohua glasses on being shortlisted for the "quality" column of CCTV Discovery Tour, starting a new journey of "Shi Luohua" brandOn November 15, Shi Luohua glasses was officially shortlisted for the "quality" column of CCTV Discovery Tour, Cai Qizhen, general manager of Beijing Noble Vision Co., Ltd., and the person in charge of the "quality" column of CCTV Discovery Tour held a grand signing ceremony in the conference room of Beijing Noble Vision Co., Ltd. Cai Qizhen, general manager of Beijing Noble Vision Co., Ltd., and the person in charge of the "quality" column of CCTV Discovery Tour held a signing ceremonyIt is reported that the first documentary and advertising film of Schlowa glasses will be produced at the end of January 2016, and will be broadcast on CCTV10 and CCTV discovery channel to launch the first shot of the new journey of the "Schlowa" brand, opening a new stage of the development of Schlowa glasses in China.
Being shortlisted for the "Quality" column of CCTV Discovery Tour is an important part of the brand building of "Shi Luohua". As we all know, CCTV has a very strict review mechanism for advertising, and the documentary and advertising film of Shi Luohua glasses landed on CCTV can not only greatly enhance brand awareness with the help of CCTV's credibility, but also witness the quality and strength of Shi Luohua glasses.
Quality is the cornerstone of the brand's take-off, since the creation of the "Shi Luohua" glasses brand, its marketing and production team in product layout, marketing to channel expansion continue to make breakthroughs. Landing on CCTV this time, Shi Luohua Glasses will make persistent efforts, driven by brand strategy, to promote the comprehensive improvement of product system, operation strategy and terminal service, and work together with partners for mutual benefit and win-win to create brilliance.
Link: CCTV Discovery Tour "Quality" is the first large-scale TV documentary program in China with the theme of recording product quality and brand building, "Quality" documentary with globalization and international vision as the background with real enterprises as the material from the unique perspective of "product quality", in the form of a combination of external shooting, special reports, TV interviews and other ways through visual narration with stories and inspiring content to attract audiences, multi-angle, all-round, in-depth and meticulous excavation of the story behind the product Interpret the intrinsic meaning of the brand, disseminate product culture, display the new phenomena, new fashions and new things of Chinese enterprises, reflect the state, ideology and spiritual pursuit of contemporary Chinese enterprises, and help audiences at home and abroad to have an in-depth understanding of contemporary Chinese enterprises and establish a new generation of Chinese enterprise models.
The "Quality" column has been recorded recently. The column group is composed of consultants Wu Chunhe, Zhao Lifan, and Zhao Zhongxiang, and the famous host of CCTV Economic Channel Yao Xuesong is narrating, and is recorded by the gold medal team of CCTV Science and Education Program Production Center.
Discovery Channel is one of the best "air-ground network" all-media communication platforms and media industrialization platforms in China.