VIU Optical Store When it comes to brands that like to make a fuss about the design of optical stores, in addition to Ge

VIU Optical Store When it comes to brands that like to make a fuss about the design of optical stores, in addition to Gentle Monster, we have to count the Swiss optical brand VIU one, VIU optical store can be said to be a magical optical store, which has opened all over Europe in just 3 years. Their shops in Basel, Berlin and other places have their own characteristics, some are lively and some are simple.

This is a high-end eyewear brand from Switzerland, focusing on the concept of sustainable production, and the five young founders hope that this brand will turn eyewear, an everyday old-fashioned accessory, into a plus for everyone's fashion look. You may ask, how did he get all over Europe in three years, first of all, you look at their products.

1. The design of the door is simple and bright, and the VIU optical store uses a large area of glass and black frame. The large area of glass can attract customers to understand what is sold in the store, increasing the exposure of the product, and the extreme use of black - shrinking the vision and eye-catching function, also attracts the customer's attention from the other side.

The combination of large areas of glass and black borders is not only visually clear, but also like an exaggerated eyeglass shape that suggests that this is an optical store. 2. What customers need is to leave blank space Many customers' images of traditional optical stores are full of products, and it seems that they want to give their eyes no time to relax, in fact, customers like to have a certain amount of free space when shopping, the original high store rent, small stores, coupled with the accumulation of goods will cause visual stimulation to customers, resulting in a sense of oppression and will make customers choose confusion.

The VIU Eyewear store has left a lot of white space in the store to create a relaxed shopping environment, so that customers will stay in the store for a longer time, and the probability of closing the deal will naturally increase greatly! At the same time, leaving space also makes the store look tall!3. The artistic atmosphere is strong because of the large amount of white space in the store, which gives people enough space for reverie, and because of the combination of dots and lines in the store, the lines are simple, so that customers feel like they are in an artistic space, just like visiting a gallery, and there are enough reasons to keep customers to read all the glasses.

4. The shelves are flexible and careful, you must have taken a fancy to his shelves, basically composed of rectangles of the same size and then placed on them a white shelf, using the gap to hang is very simple and practical and flexible, praise for his wit! Of course, the shelves are too unified and a little rigid, so each of his stores has its own style.5. Display - if you want to change, VIU optical store display methods are varied, and they will not be all used in the same way, but will adjust the display method according to the sales situation.

鈻?The use of light and dark color shade to arrange, the light color glasses on the top, the dark glasses on the bottom, which can increase the stability and regularity of the entire shelf. 6. The bold and extreme poster 鈻?is like a row of piano keys, is it more rhythmic? All the posters of VIU Optical Store are made into decorative paintings, which are hung on the white wall on the front to create an artistic atmosphere for the store, and secondly, the content of the posters is conspicuously highlighted and will not cause customers to feel disgusted.

7. Leisure area, for customers to consider that each of VIU's optical stores has a leisure area, he fully considers that the difficulty of customers shopping is to find a place to rest, and the setting of the leisure area has enough time to retain customers in the store time, increase the probability of sales.

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