Under the concept of eye health, how can optical stores strengthen optometry technology services_
Under the concept of eye health, how can optical stores strengthen optometry technology services?
The incidence of myopia in China remains high.
Myopia prevention and correction strategies emerge one after another.
However, due to the aging of China's population structure, weak basic eye care, imperfect information system and other problems,
As a result, it has been neglected for a long time and is difficult to form a new force.
In recent years, in the construction of the "Healthy China 2030" and the "13th Five-Year Plan" national eye health plan,
Health management has been raised to an unprecedented level.
China has gradually attached importance to the higher education of optometry and carried out reasonable planning.
Three-year science and engineering colleges, four-year science and engineering bachelor's degrees, and five-year clinical medicine majors are flourishing in eye health planning and construction
It provides professional training for optometry talents, and this force will further become a talent reserve force for the development of eye care industry such as opticians, ophthalmology clinics, ophthalmology hospitals, and ophthalmology departments of general hospitals in the future.
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How to join the optical store to win customers in the service at present,
The concept of eye health is deeply rooted in the hearts of the people, and on the basis of enjoying ophthalmology to prevent blindness and cure diseases,
There is a greater desire to enjoy the best vision care services and improve the quality of life by improving the quality of vision.
However, for a long time, optical stores have treated glasses as commodities and classified them as commodity retail industries.
Nominally, he often claims to be half a doctor and half a businessman, and the "doctor" part is mostly reflected in the optometrist's optometry.
Most of them use vision correction as a pretext to focus most of their energy and resources on product marketing.
Of course, there is nothing wrong with pursuing profits in all reasonable ways.
However, from the perspective of values, responsibility and mission, the optical store plans optometry technical services,
It is urgent to improve the service value of customers' visual quality.
The Chinese population base is huge, and the improvement of basic eye care and visual health quality urgently needs the active participation of optical store practitioners! So under the concept of eye health,
How can optician stores strengthen their optometry technology services? One. Give full play to the responsibility of the second key "people".
Effectively plan one of the two "people" of optometry technical services:
Decision-makers – business owners or managers; Serve as a decision-maker in the planning of enterprise resources
It is the military advisor and the commander, and every move is directly related to the positioning and development of the enterprise.
The quality of the decision may be judged by its focus on professional services.
At present, the core of the change of the optical store is not the concept of transformation or career change.
or simply changing the name of the optician or optometry center but the actual action of the decision-maker,
That is, to change the focus of product sales resources to make strategic adjustments,
Most of the energy and resources are invested in the reengineering of enterprise mechanism, the training of existing professionals, the improvement of the optometry and glasses environment, the introduction and transformation of professional equipment, and the popularization of ophthalmic science.
In short, decision-makers should not be limited to the added value of spectacle sales.
Rather, it is to create professional service products and create service value that can be delivered by enterprises.
Devote yourself to the creative development of the industry.
2. Two "people" two:
Performer – Optician or Optometrist; The performer is directly related to the customer experience,
The division of labor of the position is different, and the service links are naturally different.
Learn optometry technical services and develop optometry technical service skills,
The use of optometry technology products from decision-maker planning to implementation to execution
From the preparatory stage to the practical operation stage, from the primary technology to the mature technology, there is a clear direction.
The improvement of the service behavior of opticians or optometrists, taking optometry technology services as the core of development,
Focusing on the perception and experience of customers to provide an eye health service concept,
This will really return to the track of value recognition.
Two. Five-digit drive to help optometry technology service planning 1, focus on the service concept of consumer experience as the center to change the service concept of optical stores,
The ultimate service purpose is to improve the quality of customers' eye health.
As one of the tools to improve the quality of vision, how to really achieve the purpose of this service is a very difficult challenge.
Because changing the service concept requires changing the service process of the optical store,
However, the change of the process is not a single chain that affects the whole body.
The core of process change is to change the company's product sales as the goal adjustment to the customer's visual quality improvement as the service goal.
Only in this way will the creation and final delivery of service value be recognized by customers.
Just like the sale of "functional lenses" of the optical store, if you aim at sales,
Increase the optical index publicity of lenses to attract customers to buy, and constantly improve sales performance as the goal.
However, the relationship between the optical index of the lens and the biological parameters of the eye, the customer's eye needs, the symptoms of the eye, and the biological parameters of the eye are ignored
These are deficiencies in customer service.
Let's be clear:
What customers are most concerned about and need is the improvement of visual quality.
This requires the technical service skills of optometry to be effectively controlled in the customer service process
In the end, the company's sales target will be further subordinated to the customer's recognition of service value.
2. Improve the enterprise mechanism and optimize the allocation of resources, and the continuous changes in market development require the continuous improvement and updating of each link of the enterprise.
Among them, the enterprise mechanism, as the soul, directly affects the operation and development of the enterprise
As a core element, the optimal allocation of human resources needs to be highly valued by decision-makers.
In China, the division of labor and responsibilities of opticians, optometrists, and ophthalmologists are very vague.
In the process of development, it is urgent to continuously standardize the industry and further clarify the professionalism and division of labor of each position.
Formulate a salary system according to the junior, intermediate, senior and senior ranks,
further recognise the professional skills of opticians and optometrists based on their optometry skills,
Including optometry academic background (such as three-year, four-year, five-year, master's, doctoral, etc.), experience in optometry and length of service as the standard to formulate a job promotion mechanism
Practical design and planning, and its career development channel recognizes the knowledge and skills it has.
Invest a certain amount of talent marketing expenses to promote their professional value and social status,
Give sufficient recognition in the development space.
3. Combine internal and external, optimize the training mechanism, and the talent training mechanism is an important part of the development of the enterprise.
It is necessary to pay full attention to how the opticians can develop the professional service skills of optometry.
The best way to do this is to hire a "good teacher", which is also a decisive step in strategic decision-making.
If you make a mistake, it will lead to a waste of resources and a missed market development opportunity.
How to choose this "good teacher" is not easy, but there are criteria to follow.
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What should be paid attention to in the design of optical stores?4. Create a professional service environmentConsumers' understanding of "experience" has been further strengthened in the change of service environment.
Actively transform the professional service environment, innovate the display of glasses products,
Expanding professional service venues and increasing professional inspection equipment has become a rectification measure to improve the professional "experience".
Eye care conforms to the needs of consumers in this era, and how to better devote itself to eye care requires many efforts.
As a manager in how to plan optometry technical services,
The most important thing is to give full play to the best functions of decision-makers and executors
We will continue to establish correct corporate values by improving the "professional customer experience" as the core.
Avoid simple commodity sales competition and continuously improve the quality of operation and management.
Clarify the development trend of the industry and take the initiative to become a devotee of the eye care industry chain.
And not an eliminator.
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