To join an optical store, brand selection is the most important

To join an optical store, brand selection is the most important

Glasses are both a tool for correcting vision,

It is also a fashionable ornament.

According to relevant statistics, there are nearly 400 million myopia patients in China.

If calculated according to the cycle of changing a pair of glasses every two years, there will be 800 million sales in two years.

With the continuous improvement of people's living standards and the popularization and deepening of the concept of "one person with multiple mirrors",

Many consumers have started to buy different styles of glasses to meet the needs of different occasions on weekdays.

There is no doubt that the market demand for glasses is huge! however

How easy is it for those who have never been involved in the eyewear industry or even have no retail experience to open an optical store? Let's not talk about product supply chain, hardware support and other issues

These aspirants have been shut out on a series of crucial issues such as management support, publicity support, brand support, training support, etc.

Is it just to let the flame in my heart that I want to burn to the fullest be extinguished? Joining is an economical and simple way to do business.

Succeed with small risks and big opportunities.

Franchise is a mutually beneficial and win-win contractual relationship between the chain head office and the franchisee.

That being said, joining does not mean that there is no risk, but that there are risks and opportunities.

The size of the risk depends largely on the franchise brand it chooses.

Some people may jump out and say:

A good brand is not as simple as I want to join.

There are a lot of issues involved.

Who's to say it isn't? Take glasses brands as an example, there are no less than dozens of national, regional and local chains.

Isn't there a brand you're talking about? Affiliate is a way to succeed with little risk

Because the headquarters guarantees the franchise stores in terms of site selection, decoration, training, operation support, etc.

For franchisees, it is important to use less capital investment in exchange for the return of big benefits.

It is intuitively reflected in the franchise fee, product cost performance, etc., and implicitly reflected in the soft power aspects such as brand awareness, marketing promotion, and personnel training.

There is such a glasses brand, although it started from e-commerce, it currently has dozens of offline physical stores in ten major cities across the country.

And continue to move steadily towards the grand goal of the "Thousand Stores Plan".

There is such a glasses brand, which does not receive any franchise fees from franchisees,

No matter what kind of environment you are in, it only looks at your determination and soft power.

Do you have the same dream?

There is such a glasses brand, which subverts the traditional glasses industry model,

It has a full network sales channel and millions of member data, and realizes the sharing of marketing technology for sea, land and air coverage; There is such a brand of glasses,

It has rich experience in practical management between e-commerce and physical stores.

Smooth operation.

It's glasses! Maybe you once wanted to be the boss, but the reality of the situation made you feel powerless; Maybe you've ever wanted to change your fate,

But you haven't encountered a project and a clear direction that excites you; Maybe you've got a good hand at the optician

Discouraged by insufficient funding or unclear development models... Ordinary people are always obsessed with past experiences

Wise people look at the future development trend!