Thirty years of optical shop _human essence_, why break the stereotype and embrace the Internet + glasses Changning Coun
Thirty years of optical shop "human essence", why break the stereotype and embrace the Internet + glasses Changning County, Baoshan, Yunnan Province lives in a well-known and well-known optical store - lean optical store, this optical store has a history of 28 years and adopts a corporatized management model, professional glasses and perfect service can be described as the benchmark of Changning glasses industry! Now the optical store has opened two more branches, and each of them is very popular with consumers.
What is this boss's trick to make the optical store last for a long time and be loved by users? Optical store owner Deng is always a native of Shaoyang, Hunan Province, born in 1967, because he has many relatives who have been engaged in glasses wholesale since he was a child, so he also got involved in the glasses industry very early.
In 1988, I went to Yunnan to work hard, starting from selling glasses on the ground, and later opened two traditional optical stores, and this year I decided to join the Internet glasses.
The secrets of its success are mainly as follows: First, the deeds of insisting on becoming famous overnight and getting rich in an instant may exist in reality, but the probability is very small If you want to really touch the success, we still need to struggle, to challenge, to work hard, to struggle, to persist for the goal in our hearts.
It is not difficult to find that the big reason why Mr. Deng can achieve today's achievements is that he has identified the glasses industry and knows how to persevere. He started from the beginning of the stall to the current three optical stores, and has been doing it for 28 years, if you want to say that there are no ups and downs in the middle, no setbacks, I am afraid no one believes it, but no matter how difficult the process is, he persevered, and the result has also achieved good results.
Second, Mr. Deng has been in the glasses industry for so many years, and has never forgotten his duty, and has always been thinking from the perspective of users, constantly learning and building a professional and technical team. Every time he comes back from a business trip, he will share new ideas with employees, and also let employees actively participate in training to continuously absorb new energy and improve professional and technical content.
Doing business is like being a person, and it can't be faked; Making glasses is like making medicine, and there is no room for sloppiness, which is the belief that Mr. Deng has adhered to over the years. It is his persistence and belief that has brought him to where he is today! Third, the vision can be said to be the premise and guarantee of success. Whether it is an optical store or an enterprise, if you want to be bigger, stronger, and not eliminated by the times, the boss must have a unique vision and make decisions that conform to the development of the times, otherwise sooner or later the big waves will gradually be submerged by the times.
Mr. Deng has made two traditional optical stores, and the business is very good, and he has not been threatened by e-commerce for the time being, but in the third one, he resolutely chose the Internet + optical store dispensing model, which fully reflects his vision of capturing new trends and conforming to the development of the times. In fact, as early as a few years ago, Mr. Deng saw that many people around him were shopping online, and he had thought about developing online glasses, but considering that he had little understanding and weak foundation in this area, he came up with the idea of finding a mature glasses mall to cooperate, but he has been looking for a suitable company.
At that time, some people around him also objected, thinking that there were few local netizens, and the reputation of his brand was very good, so there was no need to find other brands to cooperate. Mr. Deng has always insisted on his own opinion, and patiently told them about the future trend, the development trend of the industry, coupled with the influence of the e-commerce network in the past two years, the idea that traditional stores are becoming more and more difficult to do has been confirmed and recognized.
Later, Mr. Deng's friends learned of his idea and recommended glasses to him, and after in-depth understanding, Mr. Deng found that glasses is a brand that has been deeply involved in the Internet for many years and can bring better experience to young people
In general, he is very optimistic about the following three points: 1. The glasses mode of Internet + optical stores brings customer traffic to the store. Through the publicity and drainage of major network platforms, the source of customers in physical stores can be ensured, and the store selection mode of blindly pursuing prime locations in the past can be eliminated as long as the transportation is convenient, and local consumers can easily understand the store information through the network platform, so that the store can really bring customers.
2. Innovative ideas. From the first self-built website in 05, the physical store combining online and offline in 09, and the door-to-door optometry service launched in 15 years, it has been developing on the road of innovation and has been silently innovating.
An enterprise that continues to innovate is a competitive enterprise. 3. Positioning is in line. In addition to the traditional fa莽ade, the cost of luxury decoration of the store, exquisite, simple, let customers enhance their sense of experience Product development is also different from the traditional brand + wholesale market mass combination, but from the product series, style, material, price to meet the needs of consumers.
Isn't customer recognition the first consideration when choosing a good brand? Mr. Deng said that in the direction of development and values, it also coincides, he believes that this online + offline glasses model can bring consumers convenient, affordable, ultra-cost-effective services He also believes that this nanny-style franchise model can allow him to step into the right track of the Internet on the basis of less worry.
Mr. Deng also said that he would not stick to the situation in front of him, the fool earns today, the wise earns tomorrow, he will be prepared for danger in times of peace, and constantly explore new ways out! That's right, if you want to succeed with a long-term vision is the premise, professional knowledge is the guarantee, and continuous persistence is the foundation! Glasses, we wish you one step closer to success! Wechat sweep
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