There are no traditional optical stores, only traditional people, and the words _traditional optical stores_ mean that w

There are no traditional optical stores, only traditional people, and the words "traditional optical stores" mean that we put ourselves in a circle. There is no traditional store in the glasses industry, but should be a professional optical store or a fashion optical store, and an optometry center store ......" - Tao Xiuqing, general manager of Hainan Jinggong Glasses Co., Ltd. What is a traditional industry and a traditional store? Glasses as an independent product first appeared in Florence, Italy around 1289, and really entered the Chinese mass consumer market for about a hundred years, compared with clothing, shoes and hats, it is still very "young".

In fact, look at the death of McCollin, the e-commerce pioneer in the apparel industry, the injury of Vancl, and the many bubbles that disappeared. Walking in the streets and alleys, the shops are still there; Looking at the fact that some online brands have opened experience stores offline, is it a kind of "return to tradition"? The seamless integration of online and offline This set of punches has dazzled those who always complain that e-commerce has robbed their jobs.

Retail stores can have an online process, e-commerce can also have an offline experience, coupled with the recent rise of terminal shopping a few years later, will anyone still care about the difference between online and non-wire, electricity and non-electricity? No wonder Jack Ma uttered a wild mouth: "It's not that the entity is failing, but that your entity is failing."

The owner of the store with poor performance should blame who robbed your market in the future? Why is there always a boss who is afraid and worried about the constant creation of new things? There is only one truth: "The industry is not traditional, the thinking is too traditional." There are no traditional shops, only traditional people. What can defeat you is not a new model, but your own old thinking. When the glasses retail industry as a whole started, it was about the early 90s of the last century, and the consumer group at that time was between 25~40 years old, especially around 30 years old.

Today, people in the 30-year-old age group are post-85s, and in 5 years, they will be the main consumer group of post-90s. Most of the owners who have been in store for more than ten or twenty years are more familiar with and understand the consumer groups of the post-60s and post-70s, but they are shaking their heads for the current generation. If the product structure and store operation are still arranged according to the thinking habits of the post-60s and post-70s, will it still be attractive to the younger generation of consumers? The answer is obvious.

The dislocation of group positioning makes many store owners less sure and more at a loss and at a loss in the face of the new generation of customers. The rise of online mirror shopping, fast fashion brands and stores has had a considerable impact on the eyewear retail industry. The more they grasp the consumption habits of the younger generation and give them more choices, the more panicked the so-called "traditional optical shop" owners become.

It is easy to learn a pattern, it is easy to be electrocuted and networked, but it is the most difficult to constantly change and improve one's thinking. As long as you can renew your mind, there is no difficult business to do. Based on this premise, eyewear retail stores are not hopeless, but promising. For the eyewear retail industry, it is still in the adolescence of growth, and it has become a traditional industry.

store franchise store.