The top 20 evaluation indexes of Tmall glasses industry Glasses are among the best The list is compiled according to the
The top 20 evaluation indexes of Tmall glasses industry Glasses are among the best The list is compiled according to the three evaluation indexes of Tmall "description", "service" and "logistics". Although the list reaction cannot accurately reflect the actual sales of each Tmall, it can objectively reflect which aspects of each Tmall's three major evaluation indexes are doing well. The significance of the list provides reference and reference for the majority of peers to conduct Internet business.
From the perspective of Tmall's three evaluation indexes, Pasha has the highest in the three indicators of description, service and logistics, with 4.9 in each item; Mu Jiuten, Sunset, and Momo Glasses have two 4.9 and one 4.8; Others are mostly 4.9 in one or 4.8 in two or 4.8 in three items. Judging from the list, in addition to retailers, some brands are also very good at the development of Tmall, such as Pasha, Sunset Red, Tyrannosaurus, Helen Keller, etc., and there are also many new Tmall optical stores that are rising rapidly.
Obvious trends: From the perspective of the characteristics of the operation of 20 Tmall stores, there are four obvious trends: "Glasses 020 trend is obvious, , LOHO, eye, and wood 90 have obvious characteristics of O2O. Online direct sales of brands have risen rapidly, and Pasha, Sunset Red, Tyrannosaurus, Helen Keller, etc. are all brand owners. Sunglasses sales have become a trend.
"Online optical frames and optometry glasses are on the rise.
Channel providers: , Treasure Island, Mu Jiu0, LOHO, Jingzi (online and offline combination of 020 mode); Brands: Ray-Ban, Tyrannosaurus, Pasha, Sunset Red, Helen Keller; Pure e-commerce: Yinmi, Weigushi, Parson, Momo Glasses, Eyejack, Lycia, Gutenberg, Koodi, Bovili, Hinda.