The thoughts of an ordinary post-80s member of the optical store

The thoughts of an ordinary post-80s member of the optical store

I'm an ordinary little person born in 89,

I didn't go to college or high school until I graduated a few months ago, and I stepped into society.

I've done a variety of jobs, but I've been working for a long time.

My wife, on the other hand, is more capable, adaptable and clear-thinking.

I will discuss with her whenever I have any problems, and at the end of 2013 we got married.

At that time, when we got married, we didn't have much savings, and we were all the kind of people who didn't want to toss.

People who want to live a stable business life, so they have to make some plans for the future,

Set aside a sum of money to raise a baby in the future.

As a result, the daily expenses are huge, and I feel a lot of pressure because I can't get in and out.

At that time, I really wanted to do something, the kind of thing that could balance family and career.

But I am relatively young and have no skills, so if I want to start my own business,

That's a very risky thing to do.

That's why I thought of joining! Inspected a lot of franchise projects and business opportunities around me,

I found that the current business is really difficult to do, and all walks of life that can be thought of are highly competitive.

Margins are meager.

Thinking of my internship experience, although I know the basic situation of the optical store,

But the investment and benefits of the optician's store are not too clear.

However, the development model I know is very novel, and many customers come here.

Hence the idea of joining.

But my wife had just given birth to Xiaobao and needed to be taken care of, so I postponed it for two months before discussing with my wife about joining.

After discussing with my wife, I didn't expect her to support me very much, plus I usually know a lot,

I decided to join immediately.

However, if you count your fingers, the investment in your hand is less than 100,000,

Fortunately, relatives and friends can help, and I heard that I want to invest in opening an optical store.

Many relatives were very supportive, and I quickly scraped together 200,000 yuan.

Looking back now, I have encountered a lot of ups and downs on the road to joining.

I also experienced a lot of hardships, which is really emotional! As soon as I made up my mind, I started to join.

I started contacting HQ and then quickly finalized the collaboration.

So I consulted the location of the headquarters for suggestions, according to the positioning and style,

Start looking for a shop.

First, a detailed investigation and mapping of the market situation in the entire Binjiang District were carried out.

We have a detailed investigation on the number of existing optical stores, the size of commercial districts, the distribution of school districts, residential areas, and the impact of traffic on the flow of people in the city.

After choosing the current shop.

The location of an optical store is crucial, although it is very difficult, and there are many factors to consider.

However, the image of a physical store in a reasonable location has a great impact on future performance! I'm also glad that it's the first time I've done my own business.

Thanks to the guidance.

Later, I started to renovate, and it only took me 18 days from renovation to opening the store.

I feel that the speed is really fast, and the people at the headquarters help me more, from the decoration guidance,

The use of equipment debugging system, the company's business docking, etc., are all the same without landing guidance and help.

Thank you so much for helping me out in a difficult time! Later, the store began to operate.

When the store opened for 1 and a half months, the performance of the store was good, and I could only earn 3,000 yuan a month to nearly 30,000 yuan a month.

Revenues have increased tenfold.

On the basis of this performance, there is a profit of at least 30,000 yuan every month,

It has been a year since it opened, and the original debt of 100,000 has already been paid off.

It's a joy to take care of the family and children.

Looking back now, not every business franchise can be effective immediately.

With strong online traffic, help offline physical stores divert traffic,

More than half (50%) of my in-store customers come to the store from online leads.

So you can make money right away by joining! In addition, I use flyers and customer return visits to promote offline.

It also increased the number of repeat customers who provided design guidance.

In this way, online and offline efforts can be used together to achieve such performance.

Now that the store is on track, we plan to open another branch next year.

Open 2-3 stores in the next two years.

According to the situation of Binjiang, it takes 3-4 stores to better serve customers.

And now it is in a booming period of online glasses, offline physical stores,

The three-in-one development model of door-to-door optometry service will be rolled out across the country

My current store is just in time for the company's home optometry service to open in early 2016.

Then in the next 3 years, I will definitely be able to gain a foothold in Binjiang District, and I will be confident that I will be in the top three.

Are you still confused about looking for a project? If you are confused, you can come to the glasses riverside store,

Let's talk about it if you're wearing glasses.

A great value service for you to experience.

Optical store franchise eyewear.