The sunglasses market is hot before the weather is hot Yesterday morning, model Chen Xiuxiu came to Yangbatou to shoot e
The sunglasses market is hot before the weather is hot Yesterday morning, model Chen Xiuxiu came to Yangbatou to shoot exterior scenes. On this day, she will "endorse" more than 100 sunglasses from three brands of eyewear online stores, and all of them are new. Chen Xiuxiu said that she frequently took pictures of sunglasses during this time.
In fact, as the weather warms up, eyewear companies have also launched an intensive publicity offensive for sunglasses, with no shortage of means of finding models to take pictures and inviting celebrities to endorse such as Helen Keller, not only invited Lin Chiling to endorse its products but also launched a sunglasses designed by Lin Chiling, and Oakley also invited Lin Dan to help promote the main sports style.
Xiaomi, an "Internet celebrity" brand, has also launched a crowdfunding project for new sunglasses on its own crowdfunding platform. Previously, Baidu also announced that it would enter the glasses market and develop smart glasses products. Oakley OO9245 Men's Sunglasses 29/Brown & Yellow Pattern/Tea Tablets Internet companies are in the glasses market, using technology to bless glasses; Traditional eyewear companies are trying to attract consumers' attention with a variety of interesting experiences while introducing new products.
The sunglasses market has become more "spring-like" under the competition of many parties. The cool sunglasses endorsed by celebrities started the "eye-catching offensive", and while the temperature climbed uphill, the new sunglasses this year were also placed in a prominent position in many optical stores in Hangzhou. Walking into the Yan'an Road store of Daguang Glasses, a sunglasses designed and endorsed by Lin Chiling were placed in a conspicuous place at the entrance.
These glasses are irregularly shaped from the frame to the lenses, and the lenses come in a variety of colors, such as cherry pink, ice blue, and gray green. Yang Fuliang, technical director of Daguang Glasses, introduced that inviting celebrities to design sunglasses is a new marketing method, and this marketing method is also being used by more and more eyewear companies.
In Daguang, in addition to displaying the products designed and endorsed by Lin Chiling, there is also a sunglasses endorsed by Park Shin Hye. The sunglasses designed by celebrities have one thing in common, that is, they will cater to the preferences of most consumers. "This year's sunglasses are more flamboyant in terms of style, gradient, dazzling sunglasses are popular, some sunglasses lenses even have four or five colors, although there are many colors, but do not affect the wearer's vision, but also give people a cool feeling, tinted translucent glasses are more likely to become this year's hit." Yang Fuliang said. Gucci GG3636/N/F/S Women's Sunglasses Tortoiseshell Z99HA In the opinion of Xiang Lingjie, the person in charge of Zhejiang Oumei Eye Glasses, This year's color cool wind is blowing more violently. In his store, more than 70% of the total number of such sunglasses are currently on the shelves.
"From now to the end of April, it is the warm-up period for sunglasses, and we are currently counting sales data, and from the sales situation in the past few days, the proportion of follow-up sunglasses may increase." He said.
According to the "2016-2022 China Glasses Industry Market Analysis and Development Trend Research Report" released by Zhiyan Consulting, the domestic sunglasses market has reached 100 billion yuan, and it is expected that the market size will reach 113.147 billion yuan in 2019, of which the share of sunglasses accounts for nearly 1/3.
The sunglasses market has a large consumption, and many Internet companies are also eyeing this cake. Recently, Xiaomi, a domestic mobile phone giant, began crowdfunding for its new TS nylon polarized sunglasses after launching anti-blue light glasses last month, with a crowdfunding price of 199 yuan.
According to its crowdfunding page, the glasses weigh only 18 grams, which is equivalent to the weight of two eggs. It is expected to be shipped on the 30th of next month. Lin Yun, general manager of Feihu Glasses, said that what attracted Internet giants such as Xiaomi and Baidu to get involved in the glasses industry was the wearability of the glasses themselves.
"Compared with mobile phones and watches, glasses have a higher wearing time and consumption viscosity, and are more suitable as carriers of smart wearable devices. At present, there is no dominant enterprise in the field of smart glasses in China, which is the market that giants value. She said. Yang Fuliang revealed that the intelligence of the glasses industry has not stopped, as early as a few years ago, there were many glasses with Bluetooth function into the market, at that time because of the high cost and other factors did not become popular.
"Internet companies into the glasses industry, this is also a good opportunity for glasses companies, at present, Daguang is also actively exploring how to integrate the Internet, intelligence and other technologies into glasses." Merchants are also more flexible in their sales methods, sunglasses are getting "smarter", and people are becoming more and more flexible in the way they buy.
Resourceful merchants have taken a fancy to the business opportunity and launched a variety of new opticians in a timely manner. In the Daguang Yan'an Road store, a set of VR glasses equipment is providing services for consumers who buy glasses. Yang Fuliang introduced that this set of equipment can simulate the feelings of people using different lenses in different scenes, and even allow consumers to experience the subtle differences between wearing gradient lenses and ordinary lenses when driving, and the filter effect of different sunglasses can also be experienced through this set of equipment.
"In the future, this service will be used in more Daguang stores, and it will no longer be a verbal expression when introducing the features of lenses to consumers." He said. In Hangzhou Feihu Glasses Supermarket Co., Ltd., offline glasses have become an important sales method through online drainage.
With the arrival of the peak of travel, the demand for many people to buy sunglasses has also increased greatly, and some people do not just buy a pair of sunglasses but the whole family, and there are not a few who have all the equipment of a family of three at a time. In response to this change in the way consumers buy, Feihu Glasses has also launched preferential ways to sell sunglasses such as couple glasses packages and family glasses packages.
"This kind of sales method is more suitable for the mentality of young people who are easy to shop." Lin Yun said.