The social bottleneck is coming, and smart glasses have become a platform to summon freshness At present, social network

The social bottleneck is coming, and smart glasses have become a platform to summon freshness At present, social networking relying on the medium of the Internet has become the most closely related to public life and entertainment. Whether it is Facebook, Snapchat, etc. abroad, or QQ, WeChat, Miaopai, Momo, etc. in China, they are building a three-dimensional social network architecture in a diversified way to fully meet the social needs of the public.

However, up to now, Internet social networking has entered an upward bottleneck, and it is difficult to find a breakthrough. Recently, Snap, the parent company of Snapchat, launched a social smart glasses - Spectacles, which quickly captured the attention of young people in an alternative and novel way of socializing, and successfully became a popular product, which is expected to trigger a butterfly effect at the social level.

So the question is, from VR to Google Glass, to the popular Spectacles, why do giants who focus on the social field choose to use "glasses" as a platform? The social bottleneck is finally coming, summoning freshness, and it has to be said that Internet social networking allows the public to experience an unprecedented new social feeling across time and space. QQ, Renren, Kaixin, WeChat, Momo, etc., build a social network in different ways.

But for now, social networking has entered a bottleneck. From the content point of view, no matter what kind of social networking sites and applications, they are still mainly in the form of text, voice, pictures, pictures, etc. Even if there is always viral content spread on social platforms, it does not touch the deep layers of social media and only floats on the surface, which does not have much significance and impact on the change and upgrading of the entire social network.

From the perspective of tools, the current social tools are mainly based on mobile smart terminals, PCs, etc., lacking freshness. As a result of the continuous evolution and upgrading of these two tools, the camera pixels are getting higher and higher, the retouching function is becoming more and more simple and easy to use, the text input is faster, and the voice effect is clearer, but the essence of social interaction has not undergone a comprehensive transformation.

The shackles of content and tools have finally ushered in their own bottlenecks. Although it is still very popular, it cannot satisfy the public's thirst for social freshness. In the future, the emergence of social sprouts, "glasses" will become fragrant, and this thirst for social freshness has added fuel to the popularity of Spectacles, a social smart glasses, to a certain extent.

Wearing Spectacles can shoot a 10-second short video, which can be uploaded to Snapchat and shared with friends. Moreover, the video clip is spread across the entire screen in the app, and since the video clip is perfectly round, the 360 rotation of the phone screen will not change the imaging effect obtained.

The success of Spectacles is also inseparable from the power of marketing, and through the hunger marketing of limited editions, the original official price of $129.99 has been sold to nearly $2,000, and the demand is still in short supply. Truth be told, the Spectacles are a bit "weird" in shape, and they are far from high-end smartphones in terms of shooting quality, and even the features are not perfect, but they are the only smart glasses that people like to take out on the street.

Because it's fun enough, it also allows people to experience a new and new social experience. Spectacles are unique, allowing people to see the prototype of the next generation of socialization. In fact, on the road of social exploration, giants have never stopped. Although they have very different starting points, they almost unanimously choose glasses as an important carrier for future social interaction.

Google Glass, which shook the tech world and even ordinary people, tried to change the world in an all-round way, and social networking was one of the important directions. But the reason why Google Glass did not achieve the expected success is that it is a bit "cold", too geeky, coupled with Google's ambition to change the world, which makes it difficult for the public to accept, let alone make a difference at the end consumption level.

Take a look at the fun, fun, and shelf-holding Google Glass that Spectacles is a staple of regretting not catching up with the good times? In addition, the current popular VR glasses are also a hardware element that cannot be ignored in the future of social networking. At the Oculus Connect developer conference held in October this year, Oculus and social giant Facebook brought a VR social service called Avatar.

For the first time, this social service shows how social VR can provide users with a "venue" to create avatars to meet with family or friends in a more intimate way than a video call. It is foreseeable that once VR social becomes popular, VR glasses will usher in a real climax of development.

Google, Facebook, Snapchat and other giants are betting on the future of social networking on glasses, because the latter has a high degree of plasticity and playability, and is closer to consumers, and can also bring more playability to social networking and accelerate the popularization of new social methods. From this point of view, glasses are really the "outlet" of social platforms.

From PC, mobile phone screens to glasses screens, social networking will not let go of "your eyes" From PCs, mobile phone screens, to the current glasses screens, all interpret the process of continuous interpretation and evolution of social forms. In this process, the transformation and iteration of social tools and content are all aimed at catching the public's attention and meeting their growing needs for communication, communication, and entertainment.

However, there is always excitement about new ways of socializing, which means that maybe maybe it will rise to a new level based on these new ways. In other words, foreign social giants are trying to sink at the level of social networking itself, to tap its potential and go as deep into the essence of social as possible, but WeChat is constantly extending the breadth of social platforms with official accounts, payments, small programs, etc., so that social applications are becoming more and more "heavy".

Which way is more conducive to the evolution of social interaction depends on the acceptance of the public. But as long as the domestic social giants maintain their original spirit, it is excellent.