The signal transmitted by the two days of the optical store's light and prosperous

The signal transmitted by the two days of the optical store's light and prosperous

Although holidays are the focus of business,

It is also a critical period for optical stores to generate income and pull performance, but during the May Day period,

Except for hospitals and a few stores with strong marketing or professional promotion capabilities

Many small and medium-sized optical stores did not perform well during the holidays.

The entire industry shows tens of thousands, hundreds of thousands, or even millions of single-day turnover with high single-store performance.

The turnover of a single day is even a pitifully small of a few hundred yuan.

Apparently polarized, the spectacle of the two heavens sends several clear signals.

Professional ability is the adsorption capacity of consumers, which does not need to be investigated or understood.

During the 5.1 period, the business of the hospital's optometry center was also booming, but the degree of popularity was just high.

In addition to hospitals, some small and professional optical stores are still doing good business.

The turnover of a single store in a single day is as high as tens of thousands or even tens of thousands, which fully demonstrates the importance of professional adsorption capacity.

Marketing ability is the ability to promote performance, in addition to professional ability,

It has been fashionable and affordable, the product quality is good, the cost performance is high, and the store with strong marketing ability is booming on May Day.

This fully shows that it is not that the market is bad, but that good things are cost-effective and consumers also like them.

Therefore, the ability to promote marketing has become the key driving force for the performance of optical stores.

It should be noted that the driving force of marketing also includes the competitiveness of products.

Must be based on the product if you are still selling glasses for 5 yuan,

No matter how strong the marketing impetus is, the effect is not sustainable.

The days of waiting for the rabbit are gone, for many optical stores that are accustomed to opening stores to make money,

Gone are the days of waiting for the rabbit to stay in the store,

The rabbits have been caught by hunters, and you probably don't know it.

Adult customer unit price declines teenagers are fat from May Day and the first four months of 2016 glasses retail unit price,

The eyewear retail market for adults has shown a downward trend in the price of eyewear products as a whole

For children and adolescents, the quantity and quality of the market are on the rise

It can be said that the youth market has become the fat meat of the glasses retail market, but to really eat this piece of fat,

It requires good teeth, and not all optical stores can eat it.

Optical stores join brand optical stores.