The role of the eyewear industry_ rational thinking and the call of reality

The role of the eyewear industry: rational thinking and the call of reality

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We noticed a US media report titled "The eyewear industry is creating an ambiguous future for the world's most populous country".

It can be said that from the eyes of foreign media, we have seen some problems in the development of China's glasses industry.

Everyone has a different opinion and perspective on the proposal for the development of the industry.

Wang Ping, President of JunHe Management Agency, recently expressed his views on the role positioning and development of the eyewear industry.

Wang Ping, founder of JunHe Management, although the title and some views of this American media are debatable,

The content is also a little sharper, but this report also gives us a lot of good advice.

If our colleagues in the industry can look at and analyze these suggestions rationally

Actively face our own problems and adjust them in time, I believe this is a good help for the development of our industry.

If everyone in our industry can do the same, we will receive more appreciation from consumers and recognition from the media in the future.

In fact, in the past three years, I especially want to write a review article on the theme of "Role Positioning and Development Suggestions in the Glasses Industry".

But for various reasons, I was unable to fulfill this wish.

Some people may say that writing an article is not a big deal, but my writing this article will more or less cause criticism and even counterattack in the industry.

So much so that after thinking about it for a long time, I even found it difficult to even call the title of this article.

Well, for now, let's use the title we chose today! The eyewear industry is a very small industry.

However, it is indeed an important industry closely related to the livelihood of the country, and it is also an industry with great promise.

Because this industry is very small, so small that many people outside the industry don't know and don't understand.

Because we don't know and don't understand, it will give us a lot of misjudgments in the industry

For several consecutive years, it has been able to enter the ranking of China's profiteering industry.

Many of us glasses people just sigh in the industry and complain about the injustice of the outside world or the media.

Today, many of my classmates and friends occasionally meet and ask:

Wang ping

Do you still make glasses? The implication is that I shouldn't be in this industry, and other industries will develop better.

From this point of view, I also complain that they have too much misunderstanding of us.

At present, the glasses industry as a whole is progressing and developing, but,

The concern is what many of us in the eyewear industry are doing. First of all

Producers and wholesalers are doing training and retail store management guidance.

People who know a little bit of industry knowledge know that what producers need to do is to control the production process.

Reduce costs, sell high-quality and low-cost products to downstream customers,

At the same time, do a good job in after-sales service Wholesalers should do a good job of their own channels

Make their downstream customers have advantages in price, channel and cost.

Do they have the strength and obligation to do training and guidance in retail stores? Can just a few products multiply a retail store's profits? In China's eyewear market,

There are a few end consumers who know the name of your product (to our relief).

Domestic eyewear products have been striving to create a well-known brand, but at least for now,

Consumers still have no way to name a few glasses brands)?Secondly, decoration companies do not engage in decoration design research.

It is also necessary to engage in training and talk about bringing profits to retail stores.

We all understand that there is a reason to specialize in the art industry, but when you don't specialize in your own art industry,

and focus on something else.

Imagine, if you install a counter that can't even measure the size of the venue,

If you can't put your basic profession well, will you still bring profit to the retail store? third

A handful of self-proclaimed professionals are fooling around for their own benefit, confusing the operating model of eyewear retail stores.

I have to say a little more about this, which has affected the progress and development of our industry.

As someone who is willing to do something for the advancement of the industry,

We owe it to say more! At present, there are six main operating models of retail stores:

Specialty flagship stores, community convenience stores, affordable mass merchandisers (I also turn fast fashion into this), hospital optical stores, wholesale market stores, optometry center stores.

Each format has a reason for existence, but at the same time, they have a certain market to rely on.

You can't blindly follow the trend than fashion.

I've seen cheap mass merchandisers and fast fashion stores in many counties.

Imagine that consumers in the county are very concerned about time? Do they need a fast fashion model? I'm in a lot of small shops,

Seeing that the name has been changed to an optometry center, what strength do you have to bring professional optometry and treatment services to consumers? The causes of myopia are complex.

At present, it has not been fully researched, can you cure myopia, amblyopia, and strabismus? (Very simply,

Can a doctor prescribe a medicine without even knowing what disease a patient has?) Even if the cause of poor vision is found,

We still have to leave the matter of treatment to hospitals and professional optometry institutions

We are an optical retail store, we are in business, since we are in business,

Without profit, you can't survive and develop research, and the business is left to the experts.

Please also ask the experts not to go around instilling in retail store workers the concept of a universal treatment for the visually impaired! As a result of mistracking,

The business of opening a store in the eyewear industry is not like opening a store, and it is difficult! The manufacturer's products were not sold,

The brand failed to build! There is no standardized service that the optical store should have, and there is no operating procedure that should be there.

There is no social influence that should be! Looking at the rapid development of the industry in the past two decades,

All of them are won by talent gathering, management norms and marketing.

The home appliance industry uses marketing innovation to enable consumers to constantly replace durable consumer goods; The computer and mobile phone industries quickly gathered talents to develop new products, sell concepts, and sell brands; The real estate industry not only gathers talents, but also has a variety of marketing strategies.

Make it a national pillar industry...... And many people in our glasses industry are doing some things that are inaccurate in role positioning and internal friction.

Everyone wants to be perfect, they want to make everything, but they don't make any money.

Epilogue:

We have always advocated that professional things should be done by professional people! If you engage in production and wholesale, you will do a good job in production and sales.

Those who are engaged in optometry research will be engaged in research, and those who do optometry education will be connected with the needs of the industry and train good professionals.

If you open a store, you will invest in opening a store, and as for management, training, and marketing, you will hand it over to a professional management company.

Everyone has positioned their roles, and they all do their best and show their talents.

In order to truly promote the great development and leap of the industry!

Eyewear brand glasses.