The road of transformation and upgrading of Yujiang's traditional glasses industry

The road of transformation and upgrading of Yujiang's traditional glasses industry

At present, the development of some traditional industries is inadequate.

or declined or eliminated.

How to solve the problem of transformation and upgrading of traditional industries? As early as the Jiaqing period of the Qing Dynasty,

Yujiang glasses sales with the reputation of "the hometown of Chinese glasses" have appeared.

It has a history of more than 200 years.

In recent years, Yujiang County has developed new manufacturing, broadened new sales, and created a new culture.

Realize the transformation and upgrading of the traditional glasses industry.

In 2016, Yingtan (Yujiang) Glasses Industrial Park achieved a main business income of more than 9.7 billion yuan.

a year-on-year increase of 9.17%; The financial revenue was 392 million yuan, a year-on-year increase of 40%.

New manufacturing = machine substitution + finance + association in the spacious workshop of Jiangxi Weidong Optical Co., Ltd.,

20 automatic glasses engraving machines are busy cutting, grinding and polishing.

In just a few minutes, the frame of a pair of sheet glasses is machined.

"It used to take 300 workers, but now only 20 people need to take care of the machine.

Not only has the quality been improved, but the production efficiency has tripled. ”

Bao Weidong, general manager of the company, said.

With the increase of labor costs, the profits of labor-intensive glasses manufacturers are gradually decreasing.

Machine substitution, mechanization and automation will replace traditional manual manufacturing,

It has become an important way for glasses enterprises to transform and upgrade.

Yingtan (Yujiang) Glasses Industrial Park not only introduced policies to encourage enterprise machine substitution and manufacturing research and development,

It also introduces upstream enterprises that produce glasses processing automation equipment into the park

The formation of the whole industry chain production.

The establishment of the Guangdong-Hong Kong Glasses Industrial Park in the park will focus on attracting high-end glasses manufacturers with high value-added integration of industry and trade in Guangdong, Hong Kong and Shanghai.

So as to drive the transformation and upgrading of enterprises in the entire park.

The development of physical enterprises is inseparable from capital.

The park cooperates with investment companies to set up an industrial development fund in accordance with the ratio of 1..15.

Through the third-party payment platform to ensure that the customer's capital chain is relatively complete,

Improve the efficiency of wholesalers' capital use.

At the same time, it actively helps enterprises in the park to land in the capital market and broaden financing channels.

Improve the liquidity of the company's shares.

At present, the two enterprises in the park have successfully landed on the National Small and Medium-sized Enterprise Share Transfer System and the Shanghai Equity Custody and Trading Center.

There are more than 100 glasses manufacturers in Yingtan (Yujiang) Glasses Industrial Park.

There are nearly 10,000 industrial workers.

Under the guidance of the Management Committee, the Industrial Park established the Glasses Manufacturing Association.

Strengthen the unity and cooperation and self-management between glasses enterprises to achieve information and resource sharing, division of labor and cooperation, and group development.

New sales = traditional retail + e-commerce + service in the past, after the glasses products leave the factory,

It is necessary to go through the general distributor, a first agent, a second agent and finally to the dealer.

There are many intermediate links, high costs, and sales are also affected.

In order to break this bottleneck that restricts development, the park actively supports the operation of online platforms.

Promote 3D try-on and social sharing as one of the glasses O2O mobile Internet software - audition show

Build an "Internet +" sales platform for the glasses industry.

At the same time, manufacturers are encouraged to sell their products through e-commerce platforms.

And set up a logistics distribution center in the glasses city to provide one-stop service for merchants' freight distribution.

In such an environment, the e-commerce platform of Yijing was successfully launched.

The platform has attracted more than 800 glasses merchants to join, with an annual transaction volume of more than 50 million yuan.

It greatly saves the procurement cost of dealers.

Glasses are different from general commodities in that they require special services from the beginning of optometry.

In order to improve the quality of service, the park introduced Zhongda Vision Holdings Co., Ltd. to develop and build Dada Vision Health Cloud Optometry System.

Explore the development of the smart glasses industry.

The smart optometry project can help traditional optical stores solve the problem of lack of optometry talents.

Provide professional process guidance for junior optometrists; It can be combined with parameters to prescribe smart prescriptions for customers

to provide targeted services; Remote consultation can be set up to deal with incurable diseases for stores; It can promote the transformation of the production, management and marketing model of the glasses industry.

Enhance the core competitiveness of Yingtan glasses.

New culture = characteristic town + tourism + brand A few days ago, the province's first youth optometry science experience base located on the third floor of the Yingtan World Glasses Museum was unveiled.

Here, you can not only experience VR, the world in the eyes of animals, thermal perception imaging and other small games,

You can also learn about eye health, which is popular with children.

With the opening of projects such as the optometry science popularization base, the glasses trade market, the world glasses museum, the Taiwan style street, the imported commodity city, the cultural play market, the Yingxi Sculpture Park, and the creative production of handmade glasses,

Now Yingtan (Yujiang) Glasses Industrial Park is no longer a single industrial production base.

Instead, it brings together a number of industries such as glasses production, design and development, sales, trade, logistics, tourism, catering, and accommodation

A thriving new city integrating industry and city.

Last year, Yingtan (Yujiang) Glasses Park Scenic Area also successfully created a national 4A-level tourist attraction.

Glasses have not only become a local characteristic industry, but also carry the future of the development of traditional industries.

In order to polish this golden signboard, the park has a unified brand image of Yingtan glasses.

Organize enterprises in the park to participate in key optical exhibitions and optical expos at home and abroad

The stage for Yingtan glasses, the city business card, to continue to be pushed to the market

increase visibility; Guide enterprises to implement brand strategy and create their own brands,

Enterprises that have been recognized as national well-known brands, well-known trademarks in China, famous trademarks in Jiangxi Province and famous brand products in Jiangxi Province will be rewarded.

"Although it is difficult to transform and upgrade traditional industries, as long as we grasp the opportunity,

If you give new connotations to traditional industries, you will become the winners of the market. ”

Li Haidong, Party Working Committee of Yingtan (Yujiang) Glasses Industrial Park, said firmly

Spectacle frames.