The Ray-Ban image store was grandly opened in Shanghai, creating a brand experience space! Shanghai, China, November 9,

The Ray-Ban image store was grandly opened in Shanghai, creating a brand experience space! Shanghai, China, November 9, 2016 鈥?As one of the world's leading eyewear brands, Luxottica Group's Ray-Ban brand has become an influential brand of international culture and lifestyle due to its heritage, excellence and global recognition, and has achieved many classic products that are timeless representatives of eyewear trends.

After successively entering Shanghai Nanjing East Road, Beijing Wangfujing Street, Chengdu Renmin Middle Road, Guangzhou Mayflower Square and other places, the Ray-Ban image store was grandly opened in Huaihai Middle Road, the most trendy and fashionable landmark area in Shanghai, so that Shanghai hipsters can pursue the ultimate fashion with a flamboyant and fearless attitude. Filippo Resini, CEO of Luxottica Greater China Retail, and Ray-Ban super fans Yuan Yawei and Chen Bing who attended the ceremony jointly cut the ribbon for the Ray-Ban Image Store, bringing a brand experience space full of creativity and Ray-Ban spirit to hipsters.

The ribbon-cutting ceremony of the grand opening of the Ray-Ban image store on Huaihai Middle Road.

Guests: (From left) Ray-Ban superfan Yawei Yuan, Luxottica Group Greater China Retail CEO Filippo Resini and Ray-Ban superfan Chen Bing"The Ray-Ban Image Store is not only a 'store', but also an experiential space to create a unique Ray-Ban experience for consumers. We hope to display the core spirit of Ray-Ban, that is, the unremitting pursuit of chasing the true self, inheriting culture and excellence, through the physical space, and vividly show the culture and connotation of Ray-Ban to consumers. "We believe that expanding Ray-Ban's retail network in China will not only help promote the popularity of the Ray-Ban brand, but will also provide us with new opportunities to showcase our full range of products and services to consumers." The grand opening of the Ray-Ban image store on Huaihai Middle Road.

Guests: (From left) Ray-Ban superfan Chen Bing, Luxottica Greater China Retail CEO Filippo Resini and Ray-Ban superfan Yuan Yawei The well-designed Ray-Ban Image Store not only has a full range of Ray-Ban products, but also offers exclusive Ray-Ban original lenses Ray-Ban Genuine Lens, including tinted lenses with prescription ROX and other options. At the same time, the store has also set up a special "style consultant service", where professional style consultants accompany customers to select and try on glasses, and provide consulting services on the shape and style of glasses to help consumers find products that suit them.

Ray-Ban Image Store Huaihai Middle Road Store Ray-Ban Image Store also focuses on the launch of "Ray-Ban REMIX Exclusive Customization" - consumers can customize exclusive Ray-Ban sunglasses online, with a variety of colors, frames, and temples to freely match and combine as you like, and you can add exclusive lettering on glasses and cases. In addition, in order to allow consumers with different needs to experience one-stop optometry, consumers can also enjoy international standard professional optometry and optical lens fitting services in Ray-Ban image stores.

To celebrate the grand opening of the Huaihai store, Ray-Ban Image Store brought its first store-exclusive model - the global limited edition Ray-Ban Party Man Ray-Ban Club Round sunglasses RB4246. The round-framed exterior with blue glitter lenses is an unconventional, exclusive and bold statement, making it a secret weapon for a modern look and a cool and stylish style.

Yuan Yawei sang at the opening ceremony party of Ray-Ban Image Store On the opening day, Ray-Ban super fans from music, art and other fields who love Ray-Ban and are obsessed with the spirit of Ray-Ban gathered at the scene, bringing unprecedented cool and shock. Talented singer Yuan Yawei, popular singer Chen Bing, famous host and fashionista Chen Zhengfei, the most influential Chinese DJ Wordy, and talented graffiti artist Jayson Atienza from New Jersey interpret Ray-Ban's fearless spirit with unique performances and creations, creating momentum for Ray-Ban's image store.

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