The pressure continues to increase and the internal strength shows strength
The pressure continues to increase and the internal strength shows strength
In 2012, the situation of the glasses manufacturing industry was severe.
In Danyang, Wenzhou, Guangdong, Xiamen and other glasses production centers
Many eyewear manufacturers are facing serious difficulties:
In Danyang
Orders from some enterprises have fallen by at least 20%~30%, including some large production enterprises.
In response to this phenomenon, Ouyang Xiaoyong, vice president in charge of production of Wanxin Company, analyzed and pointed out,
This is due to the significant decline in demand for U.S. currency markets due to the domestic and foreign economic environment.
The growth of foreign consumers' replacement cycle and disorderly competition have resulted in low prices and low quality.
The second is the difficulty in financing enterprises.
Due to the bad economic situation, the factory's economic operation and profitability have declined.
As a result, banks are reluctant to lend and private lending is risky and costly.
In Danyang, Wenzhou, Shenzhen, Xiamen, Duqiao and other glasses production centers
Many glasses manufacturers are in a state of suspension or semi-shutdown, and their proportion is expected to be between 10% ~ 15%.
According to the analysis of the local people, with the further downturn of the international economic situation,
This proportion is likely to increase.
Some companies can't bear too much pressure and fall, such as Danyang's Kumho Optics,
Originally, it was still a large-scale foreign trade export factory because the capital chain was broken.
The boss ran away after owing more than 40 million debts and bank loans.
In Wenzhou and other places, the situation is also quite grim, according to Wu Jian, president of the Wenzhou Optical Chamber of Commerce,
;
The continuous spread of the financial crisis in Europe and the United States has hit Wenzhou's small and medium-sized glasses manufacturing enterprises hard:
enterprise
In particular, some optical factories that rely solely on orders from foreign trade companies have even stopped working and closed their doors.
There are more than 700 registered glasses manufacturing enterprises in Wenzhou.
But next year, there may only be more than 500 SC-ST left, or even less.
In Xiamen, which is dominated by exports, many companies' orders from Europe and the United States have shrunk significantly.
The decline is more than 30%, and many operators believe that the impact of this cold snap on Xiamen glasses companies is more than the impact of the global financial crisis in 2008.
However, under such heavy pressure, there are still many glasses manufacturers who have worked hard to practice their internal skills.
Achieved good business performance.
For example, in Danyang, Wanxin Company has strengthened the team and consolidated the basic management.
In the development of the domestic market has achieved brilliant results, domestic business growth of 53%,
The collection reached nearly 170 million yuan, of which MR series products and garages have become a strong twin engine for Wanxin's rapid growth this year.
Mingyue has maintained a momentum of rapid growth through the implementation of refined management.
In addition to the strong growth in the market of Mingyue ultra-tough lenses, 1.67 monomer and high-fold lenses have been running in the market for two years.
It has gradually matured and become a new growth point for Mingyue Company.
At the same time, Mingyue Company adheres to the strategy of "brand reserve and growth".
It is to store the funds "in the brand to place CCTV advertising,
Now it's just beginning to happen.
Since the completion of the merger and acquisition of shares by Youli Optics and Essilor Optics,
Determined the new brand and marketing strategy through adjustments, and began a comprehensive transformation in 2012.
Achieved stable growth in performance.
In addition, some enterprises with deep internal strength have also performed well in the export market.
In Guangdong, Guangzhou Xunqi Glasses Factory has been established for less than two years.
In addition to paying close attention to production management and strict quality control, we are also increasing our efforts in product research and development.
In 2012, by participating in the Beijing exhibition and increasing the network to promote the deer widely,
There has been a certain increase in customers, and the production and sales volume of the factory has increased by two times compared with the same period last year.
Since its stunning appearance at the Beijing Exhibition in September 2012, Guangzhou Rio Tinto Optical Glasses Factory
Its self-produced brand sports glasses have been well received by customers at home and abroad
Orders keep coming.
Fu Yong, general manager of the company, said that the company's total output in 2012 increased by two times compared with the previous year.
Coupled with the sales of online stores, the total shipments in 2012 increased several times,
The company's own brand "Oubaolai" also has a certain market share.
Guangzhou Mingya Optical Co., Ltd. has been seeking breakthroughs in science and technology for a long time.
We continue to launch and upgrade our products, and work with many glasses manufacturers in Huadu to create a concentrated production center for sports mirrors.
Huang Zhibin, general manager of Mingya company, said that now Mingya company invests at least one million yuan in equipment renewal every year.
In 2012, Mingya's order volume increased slightly compared with the same period last year, which provided a good upstream guarantee for Huadu District to build a concentrated place for sports mirrors.
In Wenzhou, Yijia Optical Co., Ltd. has a small foreign trade situation at the moment,
Still adhere to independent product design, research and development, specializing in difficult products,
In addition, a new trade model has been established to minimize the risk to the buyer.
Transfer it to yourself.
Even if this pattern raft in the previous period "has cost him nearly a million,
But he didn't back down because he knew that the market of the future belongs to creative enterprises,
Only by making characteristics and making bright spots, can enterprises avoid being eliminated by homogeneous market competition.
It is worth noting that in the process of facing difficulties and responding to the market,
Many enterprises have developed characteristic products, insisted on independent research and development, and built brands
Create a market performance that has attracted attention.
For example, in Xiamen, Quansheng Company, which owns the "PROSUN" brand, has strong R&D capabilities.
Its own brand "PROSUN" has seen a steady increase in exports in the Ya region of Southeast Asia
In addition, we can provide customers with more style choices every season, so the number of partners is gradually increasing.
According to the person in charge of the company, the export performance increased by 30% in 2012.
In Shenzhen, Guangdong, at present, some glasses companies have cooperated with well-known brands,
Borrow a boat and go to sea.
For example, Biaocheng Glasses has joined hands with Goldlion, Youngor, Dilai (Hong Kong Wall Listed Company Brand 1, SKAP, Huashidu and other brands to sell annually.
Bought out Pairu, Golden Fox, EQ:
Q：
The operation rights of IQ3 apparel brands in China.
Opel and Yingshi Glasses have also joined forces to embark on the road of independent brand development.
In the state, some of the big leading companies are also still strong.
Including Bada, Hengda, Lvbao, Lidong, Fangshi, Junlu and other Wenzhou enterprises foreign trade orders in 2012 has risen to a certain extent.
Some even reached a 30% increase in townships, and the big commonality of these enterprises is that they have a stable foreign customer base and a strong product research and development system.
In Xiamen, there are many sunglasses export enterprises on the basis of OEM have their own brand exports.
Through continuous brand building, the understanding of fashion trends and the ability to control the international market are also increasing.
Xiamen sunglasses export enterprises in order to ensure the quality of products at the same time
We can always keep pace with the market and better meet the needs of foreign customers.
Therefore, a number of interviewed companies, including Huamao Optical Industry (Xiamen) Co., Ltd., said that the average export unit price of sunglasses has increased to varying degrees.