The offline glasses industry is full of gunsmoke, and online glasses show their edge

The offline glasses industry is full of gunsmoke, and online glasses show their edge

The eyewear industry is recognized as a profiteering industry among all physical industries.

Although many opticians do not admit it.

A pair of eyes that cost about 80 yuan will cost more than 2,000 yuan in the hands of consumers.

80% of the sales volume of China's eyewear industry is produced in Danyang, Jiangsu, Wenzhou, Zhejiang and Guangdong.

But there is no mark on the glasses.

Why? Just to cater to the psychology of consumers - glasses in these regions are famous,

It's also just a small place, and it doesn't sound more convincing than big cities like Beijing, Shanghai, and Guangzhou.

Moreover, the products of these origins are generally dominated by low-end brands.

Setting up a shell company in big cities such as Shanghai can sell it at a good price.

The origin is 80 yuan, and you can sell it for 2,000 yuan when you enter an optical store in other places.

Why is there such a big difference in the price of glasses from the place of origin to the market? High production and sales costs and high retail costs are the main reasons for the disparity in the price of spectacle batches.

For example, only the lens frame has a variety of expenses from manufacturers to retailers, such as first-class agents, advertising fees, brand usage fees, management fees, and risk fees.

Among them, the first-level agent to the provincial agent will increase the price by 1 time, and the second-level agent will increase the price by 60% to the traditional store.

The risk fee means that 30%-40% of the goods in the hands of the agent will be budgeted as dead goods, and they will also be included in the cost of sales.

And the cost of sales is higher, in the provincial commercial center, a two or three hundred square meters of street shop,

The annual rent alone is hundreds of thousands of dollars, but only one or twenty pairs of glasses are sold a day.

The shared cost of each pair of glasses is more than 200 yuan, and the price is not high enough for the store.

So, when you buy a pair of glasses for two thousand dollars at some well-known optical store,

In fact, it costs less than a hundred dollars.

When you are happy to be nobilized by your "Boots" and "Tyrannosaurus" glasses,

It is likely that it has just been removed from the mold of a farmer and put up a sign in Beijing or Shanghai.

Then climb up to your eyes and point you to the light.

Online glasses have broken such an "unspoken rule", removing many links and unnecessary gimmicks.

Reducing prices to a low level directly benefits consumers.

Glasses.com is a good choice for choosing fashionable and genuine glasses.

Online glasses are a trend, and they are also an existing consumer reality.

However, the quality problem is still relatively prominent.

We noticed that the difference between the grades of A and B mentioned by the above-mentioned industry insider,

It seems that even if consumers buy in a physical store on the ground, it is not recognizable to the naked eye

It is almost not something that consumers can perceive after a short period of use, so the difference in quality grade is not the key to non-standard online glasses.

However, there is almost no threshold for entering the network, and anyone can purchase a batch of glasses products for online sales.

Due to the cheapness of online consumption and the lack of restraint mechanism, sellers can often selectively adjust sales with "shoddy".

This is the root cause of such quality problems that make the interests of consumers harm.

Therefore, it is very important to choose the qualification of online glasses, and the qualification that must be possessed by online glasses is the medical device license business certificate.

Price reduction is the way out, some industry insiders pointed out that a financial crisis has caused the futures sales model of China's glasses market to encounter Waterloo.

In the context of the decline of the manufacturing field, the good prospect of China's eyewear retail is no longer there.

So now the eyewear retail industry is facing a change, through price reduction,

It makes the mobile phone, an expensive high-tech product in the past, a fashion plaything that people can get at will.