The luxury revival of Chopard Eyewear Fall_Winter 2019 Preview

The luxury revival of Chopard Eyewear Fall/Winter 2019 Preview

On September 11, 2019, DE RIGO, a well-known Italian eyewear group, held the new product launch of its Swiss luxury brand Chopard 2019 Autumn/Winter eyewear series at Florentina Italian Restaurant in Beijing. Image source: The brand offers Florentina, a quiet corner of Beijing's bustling business district, designed by renowned designer Emma Maxwell, with an artistic atmosphere that evokes the distant "city of art" Florence. Because of the relationship between the boss Li Yapeng, of course, it is also a popular place for celebrities to gather. Image source: Courtesy of the brand In this elegant atmosphere, the Swiss luxury brand Chopard presents a new eyewear collection for Fall/Winter 2019, staging a luxury revival at Friedmont. Image source: Brand provided Image source: Brand provided Image source: Brand provided This new product released a total of three men's series and three women's series, covering 14 sunglasses and 19 optical frames. The classic and elegant men's collection includes three collections: the CLASSIC RACING series, which features racing tyre details; INSPIRED BY THE CLASSIC L.U.C WATCH COLLECTION, THE L.U.C COLLECTION IS DESIGNED FOR THE ELEGANT GENTLEMAN, WHILE THE CLASSIC ACCESSORIES COLLECTION CELEBRATES THE INGENUITY AND SOPHISTICATION OF THE DETAILS. Image source: Courtesy of the brand Among them, Chopard's 2019 limited edition sunglasses (Model: SCHD38V) created especially for the Mille Miglia racing car stand out. The round temples are inspired by the combination of racing tires and the Mille Miglia racing watch collection, while the rubber trim of the three rings represents speed and furious. Image source: Brand provided Model: SCHD38VMille Miglia Classic Car Racing began in 1927 and has the reputation of "the most beautiful antique car racing in the world". Chopard has been in a strategic partnership with Mille Miglia since 1988, launching a limited edition collection of Mille Miglia watches and limited edition men's sunglasses inspired by the design of the watches, reflecting the Maison's spirit of speed and passion. Image source: Courtesy of the brandImage source: The brand offers a luxurious and eye-catching women's collection, the women's collection covers three collections, the HIGH JEWELRY (high jewelry) series uses precious materials and is gorgeous; The IMPERIALE collection is the ultimate expression of the queen of the city. HAPPY DIAMOND series, fashionable and young without losing romantic style; Image source: Courtesy of the brandImage source: The brand offers Chopard's Fall/Winter 2019 Women's Image Poster Women's Sunglasses (Model: SCHD48S) Inspired by Chopard's High Jewelry red carpet collection specially created for the Cannes Film Festival, the lenses are decorated with a gold palm leaf pattern design, and the generous square frame side is decorated with a work of art-like decoration, exuding the sparkling confidence and glamour of the red carpet. Image source: Models provided by the brand: SCHD48S The design of Chopard eyewear is entirely inspired by Chopard jewelry and watches, and the designer draws inspiration from the dazzling luxury jewelry and classic elegance of the watch to the design of the eyewear collection, and uses precious materials and centuries-old craftsmanship to create the Chopard eyewear collection.