The important position of China's eyewear industry in the global eyewear landscape

The important position of China's eyewear industry in the global eyewear landscape

 

In the global eyewear market landscape,

 

The Chinese market has always been an indispensable and extremely important part:

 

China is not only the world's largest eyewear consumer market

 

At the same time, it is also a major country in the manufacturing and retail industry of the glasses industry, with "glasses production bases" such as Guangdong, Jiangsu and Zhejiang.

 

The glasses market in various regions has formed its own unique business mode and business characteristics in the long-term development process.

 

The market positioning and the selection of the target market are also gradually maturing.

 

For example:

 

The glasses in Jiangsu, Zhejiang and Shanghai are mainly sold domestically, and the market radiates all over the country; Guangdong glasses are mainly export-oriented.

 

The market relies on Hong Kong, Macao, Taiwan and structures the European and American markets; Beijing glasses occupies a favorable regional advantage,

 

Domestic sales and export sales go hand in hand.

 

However, as with other manufacturing industries,

 

China's eyewear industry is still facing the same problem:

 

"Big but not strong".

 

From a global perspective, the characteristics of the glasses market are still "brand is king".

 

Although Chinese eyewear companies have gone through three stages: early plagiarism and imitation, investment in the introduction of patented technology, absorption and innovation

 

It has created a number of domestic brands, but there is no well-known brand with international competitiveness.

 

Therefore, if you want to break this pattern, you must create a number of eyewear brands,

 

And bigger and stronger.