The glasses industry _rushed_ to effect the Spring Festival economy
The glasses industry "rushed" to effect the Spring Festival economy
According to consumption habits,
Generally, within a week of approaching the Spring Festival, department stores and livelihood products basically occupy the absolute "status" of the Spring Festival economy.
But recently, when the reporter visited the market, he found that this year's glasses market is also unusually hot.
Optical stores large and small in the city are doing their best to celebrate your store,
My Chinese New Year Special; You discount me full giveaway...... relevant industry insiders believe that
The trend of fashionable development in the eyewear industry has made more and more young consumers believe that
Glasses are like jewelry pendants, and you can wear different clothes with different glasses.
Right now, it is the Spring Festival to say goodbye to the old and welcome the new, and many young people are also coming to "catch up" with the Spring Festival economy.
Evening News Reporter Gao Yan Chen Junping Glasses promotion also attracts attention It is said that the promotional activities of shopping malls and supermarkets attract attention.
But nowadays, the promotional scene in the eyewear market is not inferior at all.
According to the reporter, the business of the major optical stores in the urban area began to heat up gradually.
In order to attract the attention of many consumers, businesses have played various promotional activities such as preferential packages and discounts.
The discount range reaches 20%~50%.
Of course, in addition to making a fuss about the price directly, "buy and get away" is also a promotional weapon for major optical stores.
In the Mingshida glasses store, the reporter saw that Mingshida launched a large-scale promotional activity of "Surprise Quartet" this year.
The care solution is shockingly expensive, and the contact lens is free when you buy it.
Value student package, the original price is 194 yuan, and the package price is 68 yuan; Buy one get one free for fine reading glasses; "Welcome the New Year,
"Send frames" with QQ new generation lenses, and send a pair of frames for 398 yuan; With Kemi progressives,
Get a pair of frames from 198 yuan to 498 yuan.
And Kangming Glasses is also not to be outdone, and the promotions are equally colorful.
"According to the convention, the Spring Festival period is the peak period of glasses, and the Chinese people have the traditional habit of saying goodbye to the old and welcoming the new since ancient times.
At this moment, many young people have a new 'mirror' image by changing their glasses.
Merchants are looking at the appeal of the market, and no one will give up the opportunity to dig gold.
Therefore, in the view of Wang Yingwei, general manager of Kangming Glasses, this week will be the concentrated flashpoint of the glasses industry.
The face is beautiful Now with economic development and social progress,
Fashion elements continue to penetrate into the glasses industry, glasses and fashion, bags,
It has long become an indispensable thing for urban people.
Glasses are even more known as the face of fashion, if the style is dull,
The lines on the face look sluggish, but if it is stylish and just right for your temperament.
Then, your face will immediately glow, and even your eyes will be much more vivid.
"Needless to say, developed countries in the West, that is, people who wear glasses in Hong Kong, Taiwan and other places have basically reached different combinations with the season and clothes.
Wear different glasses.
Glasses have always been to keep up with the fashion and fashion, glasses have become more than just correcting vision,
More and more features will tend to be matched and aesthetically pleasing.
Li Weijie, deputy general manager of Mingshida Glasses, said frankly, "Now many fashionable young people,
There are also many people who wear glasses without prescription or even a stylish frame without lenses.
As he says, the perception that consumers wear only one pair of glasses for years is changing.
Wang Yingwei, general manager of Kangming Glasses, also told reporters:
"Nowadays, many young people pay more attention to glasses
The plate frame is angular and fashionable and not exaggerated, beautiful and handsome,
And the color is bright and eye-catching, and the price is relatively stable.
It meets the needs of students with glasses.
For example, our new TR-90 sheet is beautifully colored and very affordable.
Once launched, it is very popular with young people, students and fashionistas across the country.
Relevant industry insiders believe that:
The diversified development of the eyewear market,
It is also a result of market segmentation.
The reason why it is called "market" is because there is a "market" of consumers.
In order to have the "field" of the manufacturer, its direct purpose is to meet the different needs of consumers.
From:
Sina women.