The five deadly sins of low-price competition in the eyewear industry
The five deadly sins of low-price competition in the eyewear industry
Although the glasses industry is a "profiteering industry" in people's eyes,
But in essence, it is just dressed up in a rag of profiteering, and it is a very hard industry.
China's eyewear industry has fallen into the quagmire of low-price competition after blind expansion.
Five deadly sins were cast.
One sin:
Starve your peers.
After the blind expansion of the factory, the product supply continued to decline, so that some peers pooled real money to open factories.
Exhausted and tired, he was injured, and some even closed the door in the end with a loss of capital and debts.
It can really be described as a crime of low-price competition:
Starve your peers.
Two Deadly Sins:
Exhaust yourself.
Under the cruel competition that there is no minimum but lower, even if the owners of some industries are not starved to death, they are tired and half dead.
Profits are payable on the books a lot, the only fortunate thing is that the funds have not been broken off,
can still be tired and tired.
This cannot but be said to be the two sins of low-price competition in the glasses industry.
Three Deadly Sins:
Hurt employees.
The market is competitive at a low price, the enterprise has no profit, and the employees who work hard with the enterprise also become victims of low-price competition.
Not only 99% of the glasses employees in Shenzhen, Wenzhou, Fujian and other places are difficult to earn money to buy a house and settle down in the factory,
99% of retail employees in Beijing, Shanghai, Guangzhou, Shenzhen and many provincial capitals struggle to earn a decent wage.
Low-price competition can be said to be a pain for employees.
The Four Deadly Sins:
Pit the enterprise.
Of course, low-price competition has no profits, and it sacrifices the potential of enterprise development.
Even if it can support a temporary kill, the company will still die in the end, so the low-price competition will finally kill the enterprise.
The Five Deadly Sins:
Harm to the people.
Whether it is an eyewear factory or a glasses retailer, there is no profit due to low-price competition.
There is no fund to ensure quality and service related departments check, more and more products are unqualified,
In the end, it is the majority of consumers who are hurt.
Glasses framed glasses.