The first regional famous brand of glasses in Zhejiang Province settled in Ouhai
The first regional famous brand of glasses in Zhejiang Province settled in Ouhai
Recently, the Zhejiang Famous Brand Strategy Promotion Committee issued an announcement,
The "Ouhai Glasses" declared by the Ouhai District Glasses Industry Association of Wenzhou City has been established as a famous brand in Zhejiang region! It is one of the nine regional famous brands newly evaluated in Zhejiang Province in 2017.
This is also the first Zhejiang regional famous brand obtained by Ouhai District! Recommended Reading:
How to choose myopia frames? It is reported that
Zhejiang regional famous brand is a certain product or a certain type of product with the advantages of considerable scale, large market share, high visibility and reputation formed in a specific area of Zhejiang Province based on a certain industrial cluster.
The threshold of its evaluation standards is very high, and there are specific requirements in terms of standard construction, the number of leading enterprises, independent innovation capabilities, the number of brand-name products, sales output value, service support, industry associations, etc.
The first regional famous brand of glasses in Zhejiang Province settled in Ouhai, which undoubtedly enhances the added value of characteristic regional brands.
It is of great significance to improve the industrial chain and enhance the brand awareness and reputation of Ouhai glasses.
Ouhai glasses industry started in the early 80s of the 20th century and flourished in the 90s.
From the family workshop, it has gradually developed into an industrial system with social division of labor, large-scale supporting facilities and one-stop cooperation.
After more than 10 years of introduction and development, the glasses industry has become one of the pillar industries in Ouhai District.
In 2002, the China Light Industry Federation issued a document to award the title of "China Glasses Production Base".
Its base is located in Ouhai Louqiao Glasses Industrial Park, with a planned area of 2,000 acres.
Among them, accessories, equipment, molds, electroplating, etc. have formed a large-scale industrial chain.
The base is equipped with Zhejiang Glasses Product Quality Inspection Center, Zhejiang Optometry Industry Technology Innovation Service Platform, and Wenzhou Glasses Design and Research Institute.
In recent years, under the influence of the regional brand of "China Glasses Production Base",
The continuous improvement of the industrial scale and grade of Ouhai glasses base has driven the overall development of Wenzhou's glasses industry.
Ouhai glasses base is among the third batch of national foreign trade transformation and upgrading professional demonstration base list announced by the Ministry of Commerce.
It was also selected as one of the first batch of pilot projects for the development of cross-border e-commerce in industrial clusters in Zhejiang Province.
At present, there are more than 500 glasses enterprises in the region, employing 50,000 to 60,000 people.
The total annual output value exceeds 10 billion, of which the sales output value of glasses enterprises has maintained a growth rate of more than 20% for three consecutive years.
In order to further enhance the comprehensive strength and competitiveness of the Ouhai glasses industry,
To make up for the main shortcomings of industrial development, Ouhai District has issued the "New Ten Policies to Promote the Promotion and Development of the Glasses Industry".
In the "New Ten Measures", Ouhai District has launched a number of measures to cultivate talents in the eyewear industry.
Among them, there are glasses design majors and glasses manufacturing skills talent classes.
Students graduate and join Ouhai glasses enterprises and have a personnel contract period of more than 3 years
Up to full tuition subsidy will be granted.
The newly introduced special technicians, senior technicians, technicians or undergraduate (higher vocational) graduates in the glasses industry will be given a living allowance of 4,000 yuan, 1,500 yuan and 800 yuan per month respectively.
The term is two years.
Promote the cooperation with Beiluno in Italy to build the "Sino-Italian Eyewear International R&D Center",
Cooperate with ZBJ.com to build Wenzhou (online) Glasses Design and Research Institute.
In terms of brand cultivation and support, Ouhai District encourages enterprises to participate in international optical exhibitions.
It also provides certain subsidies for booth fees, decoration costs, and exhibitor costs.
At the same time, increase the cultivation of leading enterprises, and encourage glasses enterprises to become bigger and stronger through mergers, reorganizations, acquisitions, alliances, equity participation, etc.
After the merger, if the annual output value exceeds 500 million yuan, the full reward for the newly added district-level local financial retention part in the first three years will be given.
50% reward for the second two years.
Encourage glasses enterprises to establish a modern enterprise system, and organize senior management personnel of glasses enterprises to participate in training and learning, summit forums and so on no less than 3 times a year.
Ouhai District has increased its support for quality improvement, and has invested more than 1 million yuan in equipment purchase, technology transfer, software purchase and other "machine substitution" projects.
6%~20% subsidy will be given according to the actual investment amount of the project.
Relying on the Provincial Glasses Product Quality Inspection Center to establish a shared laboratory, it is open to glasses companies free of charge.
Every year, no less than 50,000 yuan of scientific and technological innovation vouchers will be issued to the eyewear enterprises above the designated size.
At the same time, we will increase the support of industrial development funds, and actively connect with the municipal industrial guidance fund and the municipal science and technology innovation venture capital fund.
In a timely manner, the district glasses industry development fund will focus on guiding investment in new materials, new processes, new technologies, new models and new services in the glasses industry.
Glasses: Glasses for myopia.