The eyewear market has great potential and standardized service is key

The eyewear market has great potential and standardized service is key

 

August 10-14,

 

The Shanghai Municipal Commission for the Protection of Consumer Rights and Interests and the Shanghai Optical Industry Association jointly launched the "Glasses Consumption, My Decision" public WeChat questionnaire survey

 

The purpose of the survey is to understand the general situation of the Shanghai glasses consumer market, the current situation of consumer optometry glasses, the existing problems and the main demands.

 

During the event, about 50,000 people were pushed on the official WeChat of the Municipal Consumer Protection Commission.

 

The official WeChat of the Shanghai Optical Industry Association has been pushed by more than 18,400 people.

 

After a five-day survey, a total of 1,317 people completed the questionnaire.

 

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This event combines the requirements of this year's China Consumers Association's theme of "New Consumption, I Am the Master".

 

It shows the service concept of "standardized service, refined optometry, standardized glasses" and "consumer first" for glasses consumption

 

In the whole society, popularize the knowledge of glasses standardization and the knowledge of glasses consumption rights protection

 

Effectively protect the vision health and legitimate rights and interests of consumers.

 

Judging from the survey and analysis, first, the first choice for consumers to fit glasses is the glasses chain store.

 

70%; E-commerce glasses only account for about 4%, indicating whether consumers have professional qualifications for customer service personnel.

 

As well as the technology of processing and distribution, we attach great importance to it, and believe that the store can provide better sales service support.

 

Second, consumers generally believe that the current price of glasses is still inflated.

 

Price is still the main consideration, with optometry technology and eyewear brands being the next considerations.

 

Third, consumers' general perception of glasses dispensing through different channels is that they think that the customer service staff of glasses e-commerce is not professional and the after-sales matching is not smooth.

 

The biggest problem in Glasses City is the lack of service and supervision, and the hospital has no technical support for processing and distribution.

 

Fourth, 58.8% of the respondents chose to change their glasses in two years.

 

It shows that consumers' consumption concepts have changed and they pay more attention to vision health.

 

The eyewear market still has great potential for development.

 

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It can better listen to the voice of consumers and pay attention to the demands of consumers

 

Lead the upgrading of consumption structure to meet the demand for quality consumption and win consumers' expectations for new consumption.

 

In the future, the Municipal Consumer Protection Committee and industry associations will actively build a communication platform.

 

Understand the needs of consumers and discover new problems, new hotspots and new trends in glasses consumption,

 

Guide the concept of scientific consumption to standardize the operation and service of glasses consumption,

 

Create a fair, just and healthy glasses consumption environment for consumers.

 

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