The eyewear industry's dilemma in e-commerce platforms

The eyewear industry's dilemma in e-commerce platforms

 

The rise of opticals on e-commerce platforms,

 

has a great impact on the traditional glasses industry, but as a new thing,

 

There are still certain problems, and many people still don't know about online glasses.

 

And they don't trust the network glasses very much, and some people even grasp some existing problems and make a big fuss.

 

Malicious slander has greatly hindered the development of glasses on the online platform.

 

However, there are indeed some problems that have not been solved and need to be further improved.

 

1. There is no guarantee of physical stores for online glasses, and many customers will worry about the maintenance of products.

 

After-sales service problems, adjustment problems, quality problems, and optometry barriers,

 

It is more troublesome to go to other physical stores for optometry on the Internet.

 

Let customers stop at online glasses.

 

Second, there is a phenomenon of overservice in some online glasses.

 

The product itself is not too hard, but there are too many promises in packaging, accessories, gifts, etc.,

 

Lift a stone to shoot your own foot lenses for a year free replacement, frames guarantee 720 days and other over-the-top voice,

 

It's going to hurt the industry, but can you actually do it? 3. Based on the survey of customers,

 

Surveys show that customers want the price of glasses to be in line with the Internet, and at the same time want the same service as traditional optical stores.

 

Such an appeal is in line with everyone's inner self-oriented needs.

 

How? Fourth, the pressure of online e-commerce is also increasing.

 

Profit, inventory, quality, packaging, advertising costs are all issues that need to be considered urgently.

 

Online glasses can only find a way to overcome their own problems,

 

Only then can we embark on a new path and achieve better development.