The eyewear industry should focus on brand building and user experience
The eyewear industry should focus on brand building and user experience
"Brand" is an intangible asset,
It represents the popularity of a business.
Enterprises with popularity have a certain degree of diffusion and influence.
It can drive the development of the enterprise economy.
As a result, brand building has become the talk of most people at the helm of enterprises.
And the direction of the effort is not spared, and the eyewear industry is no exception.
However, in the process of building a brand, focusing on "user experience" began to enter everyone's field of vision.
From Baidu's adjustment of the website algorithm to Taobao's revision, "user experience" has been placed at an unprecedented height.
Especially for glasses e-commerce, it can be said that the quality of "user experience" will determine the success or failure of the enterprise.
How to focus on "user experience" while speeding up brand building? Many people think that
Brand building and focusing on user experience are two different things, and there is no direct connection.
I don't think so.
If you separate the two and build a brand purely around wealth and equity,
Then arguing about some trivial issues around consumers is called focusing on user experience.
Apparently not like that.
If you don't enter Lushan, you won't know the true face of Lushan.
If you don't go into the customer, you won't understand the real needs of the consumer.
Instead of sitting in the office and speculating on the inner thoughts of consumers,
It is better to go directly to the customer to understand the real needs of consumers.
Perhaps more straightforwardly.
In the past two months, Glasses has mobilized all employees of the company to visit each physical store in batches and stages.
We also have face-to-face communication with customers who come to us.
The results show that in the minds of consumers, the quality of glasses, the price,
After-sales service is a place that consumers care about, and the brand is not placed in a very important position by everyone.
It can be seen that glasses are used as a tool for correcting vision, and consumers
It tends to be rational in consumption.
But it is undeniable that when the brand reaches a certain height,
It symbolizes the excellent quality and superior service of the product.
Xiaobian believes that building a brand and focusing on user experience are two things.
It should be placed on the same level of enterprise development and closely integrated,
Complement one another.
Whether it is to build a brand or pay attention to user experience, the ultimate goal is to bring great benefits to consumers and promote the development of the enterprise itself.