The eyewear industry has opened a new model of experiential retail

The eyewear industry has opened a new model of experiential retail

 

With the rapid development of the Internet,

 

The eyewear industry is being redefined, whether in the United States, Europe, Japan or South Korea.

 

Emerging eyewear brands are on the rise.

 

Recently, the flagship store of Yinmi, the first stock of China's optical retail, has officially opened for the first time to try the experiential retail model with the theme of "capable field".

 

Li Ming, the founder of Yinmi, said, "Using the Internet as a method and tool,

 

Through big data research, consumers are reshaped communication and marketing, and internal informatization of enterprises is reshaped.

 

Help brands create value for consumers in the industry.

 

Yinmi's vision is to become a world-class new generation of Chinese brands,

 

Become a changemaker who integrates traditional industries with the Internet and new models.

 

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Yinmi is a new generation of eyewear brands that have risen rapidly in recent years.

 

As for the reason for the rapid rise, Li Ming believes that it is a deep understanding of the industry and reshaping the value of the industry.

 

Consumers have always had higher expectations for the eyewear industry, hoping that the price will be more reasonable, the style will be better, the technology will be more advanced, and the service experience will be better.

 

Through the direct consumer model, Yinmi has greatly reduced the intermediate links and achieved an easy-to-enter price; Through the combination of handmade and original design, dozens of SKUs are launched every week.

 

Make the choice of fashion and beauty easier; Through R&D and innovation, and cooperation with technology giants such as Essilor in France

 

Make the product function and wearing experience more excellent; By reinventing service definitions and processes

 

Make the service and experience more friendly and easier.

 

In 2016, under the tide of the era of Internet and physical integration,

 

Since eyewear is an industry that particularly needs offline experience, needs such as optometry must be landed in physical stores.

 

Therefore, it is necessary to further explore and innovate the development model of physical stores.

 

Provide a full range of solutions.

 

In this regard, Li Ming believes that the future retail space will no longer be a simple physical trading place.

 

It is also a brand experience and interactive space.

 

The retail industry is in a period of major change once in decades, and the "ability field" is a milestone starting point for Yinmi.

 

It integrates our understanding of new retail and the integration of brand, culture and art.

 

"Brand is the intersection of business and culture, and the collision with art, creativity, and traditional culture are all directions of exploration and expression."

 

This article is from China Investment Consulting Network, slightly modified,

 

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