The eyewear industry can also attract venture capital
The eyewear industry can also attract venture capital
There are more glasses shops in the streets and alleys than rice shops,
In the eyes of the people, it is the representative of the profiteering industry.
"The iconoclastic move of glasses, using e-commerce to break through the difficulty of the store,
It also attracted venture capital, which Li Changli often told people he had just met
In the past, he didn't dare to tell others that he was selling glasses.
But in the eyes of insiders, this traditional industry has also gone to a dead end.
The traditional glasses industry market relies on stores to maintain expansion, resulting in high store costs and personnel costs.
But sales can't go up.
Li Changli entered such an industry under such a pattern, and was ridiculed for being blind.
Li Changli has a certain background in the eyewear industry, and knows that 80% of the eyewear retailers across the country are operated by Taizhou and Wenzhou in Zhejiang.
He also has a certain understanding of e-commerce, and feels that the retail model of the eyewear industry needs to be reformed based on his experience.
Because there are certain drawbacks in the eyewear industry, especially in the operating model
Generally, the glasses industry can only radiate two kilometers, and the rent is very expensive.
I can't sell a few pairs a day.
Li Changli can now talk eloquently at the national e-commerce forum,
Fang Yan thought that the glasses industry was relatively deformed, so he wanted to reform it.
He was not overly conceited, and opened an optical store online, which really subverted the sales pattern of this industry.
Before Glasses.com, buying glasses online was not very large in e-commerce.
It is because of the demand for traditional glasses, everyone thinks that glasses should be in the store.
To refraction, try to see if it is comfortable.
Selling optometry glasses online is a very difficult thing to do to change a consumption habit.
When we see that a requirement can be changed, we often run into some problems.
And how does Li Changli make users accept online glasses? Li Changli said to them,
The person who wears glasses doesn't really know what brand his lenses are
Only the name of the optical store is known.
They conducted an overall analysis of the eyewear industry, what are the problems,
On the one hand, after promoting consumers to know, oh, it turns out that the glasses industry is like this,
Then take it step by step.
All those who are not in favor of selling glasses in a virtual store did not think that
With the Internet, a flow of information has been opened up to know how much the price of glasses is.
Where to sell the network is nationwide, there are no geographical restrictions,
The moisture of the price of glasses has been squeezed out of the consumer, and the lower price of the same glasses will of course change the direction.
Moreover, the majority of spectacle consumption is young people, who are more receptive to new things.
Of course, Li Changli also had a period of "incubation", because customers saw his glasses,
First of all, it is necessary to wonder if such a cheap thing is a good thing? Lee Chang-ri felt the limitations of virtual stores,
His strategy is to set up an experience store offline.
Unlike traditional brick-and-mortar stores, these experience stores don't need a good location.
Some are even placed in office buildings, and the rental cost is not expensive.
They announced on the website that there was an experience store somewhere, and they had an experience store in the east, west, north and south of Hangzhou.
At present, it is very popular with customers.
"Selling online can change the traditional landscape, but it also has offline physical stores.
However, Li Changli's business model is also very different from that of traditional optical stores.
Instead, the cost of his offline brick-and-mortar store is amortized by the online store.
And Li Changli is even more proud, have you ever heard that the eyewear industry can attract venture capital? His e-commerce company, which is backed by traditional resources, has won the favor of venture capital.
Venture capitalists say that traditional industries do not necessarily have no advantages.
They are more optimistic about whether "" is in a leading position in the subdivided industry
How big is the industry space.
If the client changes the consumption structure, in fact, the space is very large.
Including profit growth will be very good.
This article is reprinted from the glasses exhibition network.