The development of the glasses industry needs to pay attention to the _five modernizations_

The development of the glasses industry needs to pay attention to the "five modernizations"

 

In the eyes of many consumers,

 

They think that buying glasses is just a matter of lenses + frames.

 

In fact, a complete glasses fitting process includes a series of processes such as consultation, optometry, functional experience, frame selection, processing, try-on, adaptation, etc.

 

Technical professionalism is strong, and its core values are scientific and technological products, professional technology and personalized services.

 

Today's optical stores want to expand the market and develop professionally.

 

There are a few major aspects to pay attention to:

 

1. Standardization of optometry technology.

 

This includes familiarity with professional knowledge of optometry, familiarity with the use of various optometry equipment, standardization of the entire vision process, understanding the psychology of marketing and how to reflect their own technical value.

 

2. Standardization of processing technology.

 

Including the correctness of product use, the standardization of processing process and inspection, the application of non-standard technology, etc.

 

3. Specialization of business sales.

 

For marketing, it is important to be familiar with the cognitive process of consumers, understand the professional causes and adverse consequences of consumers' eye problems and various problems, and grasp the key points of communication between different types of customers.

 

4. Personalization of service technology.

 

Segment the market for different target markets and understand the buying habits of target customers.

 

In order to effectively carry out marketing and various services for this customer group.

 

For example, for student customers, we provide vision services other than general fitting.

 

Achieve the purpose of comprehensive effect, etc.

 

5. Modernization of information technology.

 

In today's information age, we will certainly not be able to survive without information.

 

In today's rapid development of the glasses industry, it will face more competition.

 

Only by grasping new technologies and new consulting in a timely manner will we not be obsolete by the times.

 

As an optical store training institution, Sunshine Bus naturally has to pay attention to the development of relevant information at any time.

 

Help entrepreneurs build optical stores that are professional and commercially competitive.