The development of the eyewear industry may learn from the successful experience of other industries

The development of the eyewear industry may learn from the successful experience of other industries

 

When the opticians are still thinking hard about how to find a suitable path for their own development in the industry,

 

When the eyewear industry is still obsessed with traditional non-differentiated products

 

It's better to stop and look at other industries around you, maybe the successful experience of others will make you feel enlightened.

 

Take the apparel and footwear industries as an example, there have been a large number of companies focusing on a certain field.

 

Lilang menswear focuses on business wear, and Jinba focuses on men's jackets.

 

Hongxing Erke focuses on tennis shoes and noble birds focus on running shoes,

 

Peak focuses on basketball shoes, and after these companies have clarified their positioning and quality,

 

Focusing on advertising in these areas and constantly instilling their own ideas in the minds of consumers,

 

As soon as they get involved in a certain area, they think of the brand and take the core direction of their business into the hearts of the people.

 

Of course, the eyewear industry started late compared to other industries, but in the face of mature and successful clothing and other industries,

 

How to learn from the success of others will become a new profit growth point for the eyewear industry.

 

If glasses companies want to make great progress, they need to dig deep into the actual needs of consumers.

 

Combined with the characteristics of glasses products, we can continue to subdivide the field in order to win the initiative in the fierce market competition.