The delegation of China Optical Association successfully completed the inspection task of Dubai International Optical In

The delegation of China Optical Association successfully completed the inspection task of Dubai International Optical Industry Exhibition

 

应迪拜中国眼镜城邀请，\x{00a0} 

 

中国眼镜协会派员3人于2015年12月6-10日，赴迪拜对国际眼镜展会和市场进行考察。\x{00a0} 

 

期间，协会人员对“2015中东迪拜国际眼镜眼科用品展览会(Vision-X Dubai)” 进行了考察调研;参观考察了迪拜中国眼镜城。\x{00a0} 

 

此次迪拜之行受到了展会主办方和中国眼镜城同仁们的热情接待，\x{00a0} 

 

考察交流取得了积极成效达到了考察市场、了解信息、促进交流、推动合作的目的。\x{00a0} 

 

现将此次赴迪拜考察情况报告如下。\x{00a0} 

 

一、2015中东迪拜国际眼镜眼科用品展览会概况1、基本情况2015年12月7-9日，\x{00a0} 

 

“2015中东迪拜国际眼镜眼科用品展览会(Vision-X Dubai)”在迪拜世界贸易中心3-4号馆举办。\x{00a0} 

 

迪拜国际眼镜眼科用品展览会是西亚地区的重要展会之一，\x{00a0} 

 

由迪拜世界贸易中心主办。\x{00a0} 

 

本届眼镜眼科用品展会是迪拜举办的第16届专业性光学展，\x{00a0} 

 

有来自法国、意大利、日本、中国、阿曼、卡塔尔、埃及、美国、土耳其、澳大利亚、西班牙、也门、英国、菲律宾、中国香港和台湾、韩国、黎巴嫩、科威特、俄罗斯、比利时、墨西哥、巴西、印度、法国和阿联酋等国的151家参展商参展。\x{00a0} 

 

在参展商中，中国企业13家，港台企业4家。\x{00a0} 

 

阿联酋27家，韩国12家。\x{00a0} 

 

验光设备、工具、辅料35家，镜布、镜盒等14家。\x{00a0} 

 

眼镜产品包括：\x{00a0} 

 

设计师品牌14个，经营时尚产品13个，\x{00a0} 

 

儿童镜13家金属镜架21家，天然材质镜架8家，\x{00a0} 

 

塑材57家太阳镜、护目镜等46家，运动镜8家，\x{00a0} 

 

媒体5家包括Zozo Eorope、Eyezone杂志等。\x{00a0} 

 

本次展会展出面积2800平方米，吸引了来自世界各地专业买家前来商洽、采购眼镜产品。\x{00a0} 

 

2、展会特点本届展会场地和展位布展较为简洁。\x{00a0} 

 

据参展企业反映，本届展会参展企业、采购企业和参观人员较2014年展会有明显减少。\x{00a0} 

 

展会汇集了来自多个国家的30多个主要品牌参展，\x{00a0} 

 

并突出高清视野和电子成像等技术在眼镜产品上的应用。\x{00a0} 

 

展会主办方，在组织展会方面加大宣传推广力度。\x{00a0} 

 

邀请了以阿拉伯、东非等地区为主的包括欧洲等国有购买力的海外客户和国内零售商前往展会观摩和采购，\x{00a0} 

 

商洽合作旨在拉动眼镜产品内需和扩大国际贸易。\x{00a0} 

 

主办方还把展会作为行业交流、信息搜集的平台，\x{00a0} 

 

展会期间共安排了35场技术交流活动，每场20分钟。\x{00a0} 

 

4号馆中免费举办研讨会18场。\x{00a0} 

 

展会组织者联合阿拉伯视光杂志等机构，今年开展了眼镜及相关产品评奖活动，\x{00a0} 

 

评选了若干奖项包括镜架、新型太阳镜、佳性价比、佳运动款、佳儿童款、佳隐形镜、有价值验光设备等。\x{00a0} 

 

3、利用展会平台，积极开展国际交流2015年12月7日下午，\x{00a0} 

 

中国眼镜协会人员拜会展会主办方并同展会组委会世界贸易中心集团销售经理Lucy McPhai女士，\x{00a0} 

 

执行经理Hana Holy进行了工作交流。\x{00a0} 

 

迪拜主办方对中国展商的增加和中国眼镜协会对迪拜展的宣传给予肯定，\x{00a0} 

 

希望中国眼镜协会能组织中国更多企业赴迪拜参展\x{00a0} 

 

对迪拜展会给予支持通过参加展会，进一步加强双方协作和交流，\x{00a0} 

 

深化两国眼镜界合作。\x{00a0} 

 

我们表示，希望在双方共同努力下，中国眼镜协会经过对迪拜展深入考察了解后，\x{00a0} 

 

待条件成熟将会组织中国企业参展，并开展交流合作。\x{00a0} 

 

后，我会诚挚邀请迪拜展组委会前往中国参加2016年在上海举办的国际眼镜业展览会，\x{00a0} 

 

进行现场考察、工作交流并对迪拜展进行推介宣传。\x{00a0} 

 

迪拜方愉快接受了邀请，双方商定具体事宜日后商议。\x{00a0} 

 

展会期间，我会人员本着学习、借鉴、交流、提高的态度，\x{00a0} 

 

分别与中外参展企业在展会现场全面了解本次展会组织、规模、场地布置、新品展示和产品交易等情况进行了调研。\x{00a0} 

 

二、考察迪拜中国眼镜城情况2015年12月8日，\x{00a0} 

 

我会一行3人前往位于迪拜市区“龙城”的迪拜中国眼镜城参观考察\x{00a0} 

 

与迪拜眼镜城股份有限公司总经理罗小强、眼镜城股份有限公司财务负责人容丫丫等进行工作交流\x{00a0} 

 

And to investigate the business conditions of the glasses city to understand the market management, capital operation, marketing and other conditions.

 

During the investigation and investigation, it was learned that at present, Dubai China Glasses City has nearly 50 glasses product sales stores.

 

Among them, there are 24 Chinese eyewear business enterprises, and the rest are leased and operated by local and Arab dealers.

 

At present, the operating enterprise has changed the way that the previous glasses city undertakes or registers on behalf of the city.

 

All of them adopt independent registration, and are managed and operated in an orderly manner in accordance with regulations and laws.

 

Due to the decline in market customers and the large increase in domestic direct sales, the total sales volume of the market has shown a downward trend in recent years.

 

Profits cut in half.

 

Despite this, Dubai China Eyewear City is still an important window for eyewear sales in the UAE and neighboring countries and Africa.

 

Due to the difficult recovery of the world economy in recent years, the sales of glasses products have been affected to varying degrees.

 

The business scale of dealers has shrunk, and some stores have withdrawn from stores and changed careers.

 

The management department of Glasses City has taken active measures to continuously improve the service guarantee level for store operators.

 

Generally speaking, at present, China Glasses City is operating normally and maintaining normalcy.

 

But the stamina is insufficient.

 

3. Problem analysis and suggestion: China's glasses industry sent personnel to Dubai.

 

Through the research, investigation, and work exchanges of relevant parties, we have learned some information from it.

 

Seeing some of the questions got some enlightenment.

 

At the same time, it also arouses thinking about some issues.

 

In this visit to Dubai, we focused on a superficial analysis of some problems arising from the optical exhibition and foreign operations.

 

1. The decline in foreign orders caused by the world economic downturn has decreased.

 

In the eyewear exhibition, the efficiency of enterprises is significantly reduced.

 

2. The rapid development of the Internet has expanded the channels for foreign glasses product distributors to directly contact and order with Chinese manufacturers.

 

Formation of new business models (e.g.

 

China Yiwu market, railway direct transportation and port trade, etc.)

 

The price gap leads to a serious impact on the form of trade fair ordering,

 

At the same time, it directly affects the attractiveness of the exhibition.

 

We believe that the traditional and conventional exhibition trading model has been hit by the unprecedented impact of the new economy.

 

3. An important reason for the shrinkage of the exhibition economy and the decline in corporate revenue,

 

First, too many enterprises holding various exhibitions are unwilling to give up market opportunities.

 

The cost of investing in the exhibition is increasing; Second, glasses overcapacity enterprises compete for the consumer market.

 

The problem of competition and price war is becoming more and more prominent; Third, China's glasses companies "going out" mostly have a strong individual color

 

The overall image and brand image of the industry are not outstanding and the influence is not enough.

 

Fourth, due to the current buyer's market for glasses products, the organizer lacks effective organization of buyers during the exhibition.

 

As a result, the exhibition is enthusiastic but the popularity is insufficient, and the enthusiasm of enterprises to participate in the exhibition is constantly decreasing.

 

4. The business philosophy of opening stores abroad is traditional, the operating cost is high, and the development stamina of the enterprise is insufficient.

 

Our distributors are mainly wholesale-based, with many low-end products and OEM products.

 

There is a lack of China's independent research and development and few brand innovation products.

 

Coupled with the increase in operating costs year by year, over time, foreign stores will gradually lose their space to survive in the market.

 

At present, the world economic recovery is sluggish and market competition is intensifying.

 

In view of the new changes and practical problems that will occur at the domestic and foreign optical exhibitions

 

China's eyewear industry must deepen the study of the exhibition economy, strengthen the understanding and research of the situation and characteristics of the consumer market,

 

In particular, it is necessary to pay attention to the changes in the development of the exhibition market at home and abroad, and put forward targeted countermeasures.

 

This article is slightly modified from China Glasses Network, if you need to delete it, please contact Kaity@

 

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