The advent of Google Glass has brought about a revolution in online marketing

The advent of Google Glass has brought about a revolution in online marketing

Google Glass hasn't really come out yet, but there has been a lot of hype news, which makes people wonder about it, so what kind of changes will the emergence and marketing of Google Glass cause? First of all, let's take a look at the marketing strategy of Google Glass, which has just released the Google Glass MirrorAPI (Application Programming Interface) document, which shows that all Google Glass apps will be free at the beginning and will not insert any ads. However, it is interesting to see how developers will generate revenue. Google has not yet commented on this. Is Google just selling glasses? How might Google use Google Glass to surpass the first wave of sales? There are mainly the following points: 1. Google Glass is different from the previous products launched by Google, which has great potential. Google has no bigger marketing plans. Google Glass is just a cool gadget and just a piece of technology. Google has said, "We are more interested in the usability of hardware products than in advertising them." "Google can't be completely selfless, but advancing technology globally may be a pure desire of the company." 2. Google Glass will end in failure. Some seem to think that humanity has reached a technological "utopia", with one avid tech enthusiast writing: "Sooner or later, Google Glass will become the subject of everyday life." "Of course, then again, it may not be. 3. Google will use Google Glass as an advertisement. Babak Parviz, one of the forerunners of Google Glass, said: "Google will launch Google Glass as an advertisement, but there are no plans to advertise the device at this time. This is what he said in an interview in December 2012, so Google has a chance to generate advertising revenue in the future. Todd Wasserman, a contributing writer for the tech blog site Mashable, said Google Glass will offer coupons, personalized ads and gamification, in other words, Google will advertise eyewear products. 4. Google will enter the realm of gaming. Babak also said that augmented reality is the realm of gaming. While Google isn't known for its games, it may break into the market with more realistic hardware. However, this is not possible. Maybe when the API comes out and Google releases the dev kit, gamers will have their heyday. But augmented reality glasses aren't just for the player. Those who aspire to a pair of glasses want to use it as politicians, explorers, farmers, performers, service personnel, military and medical professional "people". In the same way that we can figure out ways to make smartphones more useful, Google Glass will have a similar effect. What will be the result? No one knows, only when Google Glass is officially launched.。