The _windfall theory_ in the glasses industry is purely out of nowhere

The "windfall theory" in the glasses industry is purely out of nowhere

Long

Reports of windfall profits in the eyewear industry frequently appear in major media.

For the wrong interpretation of the media, many people in the industry have come forward to refute it.

So, why is there a question of "profiteering" in glasses? In the eyes of most people,

I only saw the high gross profit of glasses, but I never calculated its meager net profit.

The so-called net profit refers to the difference between the cost of raw materials for lenses and frames and the terminal selling price.

It is allocated by rent, human resource costs, equipment depreciation, and other administrative costs

After that, the seller's profit.

Economics believes that windfall profits generally only exist in monopoly industries, while the eyeglass market is open.

Its pricing and price adjustment are market behaviors, so it is obviously untenable to describe the eyeglasses as a "profiteering" industry.

It is undeniable that there are many shoddy and sky-high prices in the glasses industry.

But this phenomenon does not only exist in all walks of life in the eyewear industry.

And only an isolated phenomenon.

Xiaobian believes that because of a small number of shoddy and sky-high prices,

It is unfair to impose the word "windfall profit" on the entire eyewear industry.

As long as the price of the glasses does not exceed the manufacturer's guide price, then the regular optical store is completely innocent of being blamed.